Insaf Khelladi is an Associate Professor of Marketing at EMLV Business School (Paris). She holds a Doctoral degree in Management & an MBA from IAE Nice - Université Côte d'Azur. Insaf's research interests evolve around the underlying cognitive processes in the online, offline and human-machine interaction contexts, and their inherent consequences on individual (consumer, individual investor), group (virtual teams, entrepreneurial teams, generational cohort), organizational (corporate e-reputation, Champagne houses) and industry (wine) level. Insaf is currently acting as Regional & Real Impact Editor for the Journal of Knowledge Management. She published in journals such as JBR, TFSC, IEEE Transactions on Engineering Management, International Marketing Review, Management Decision, Journal of Technology Transfer, Revue d'Economie Régionale et Urbaine, etc. Insaf has 10 years of teaching experience (French & English, undergraduate, graduate, and postgraduate such as MBA and DBA level). She has been working for 10 years in managing development projects within several international organizations (e.g., IFC, World Bank, EU projects, UNDP).
Sana Larif; Moez Essid; Sylvaine Castellano; Insaf Khelladi
Knowledge-brokering activities as enactors of innovative constructive deviance in open R&D projects Journal Article
In: R&D Management, vol. 54, no. 3, pp. 431-449, 2024.
@article{larif_2426,
title = {Knowledge-brokering activities as enactors of innovative constructive deviance in open R&D projects},
author = {Sana Larif and Moez Essid and Sylvaine Castellano and Insaf Khelladi},
url = {https://onlinelibrary.wiley.com/doi/10.1111/radm.12651},
year = {2024},
date = {2024-06-01},
journal = {R&D Management},
volume = {54},
number = {3},
pages = {431-449},
abstract = {Despite the two sides of deviant behaviors and the fact that knowledge brokers are sometimes presented in a negative light due to their unique position, this article unveils from an innovation perspective how these two intricate individual-level concepts bring positive outcomes in complex environments. While previous work has highlighted the positive impact of constructive workplace deviance on organizations and their members, research on the antecedents of such deviance is scarce. We use knowledge brokers as an unexplored and pertinent means of enacting innovative constructive deviance. Indeed, knowledge brokering supports innovation by connecting, recombining, and transferring disconnected pools of ideas. A case study of a high-tech company was conducted. We focused on three B2C and B2B co-creation projects as one of the main open innovation strategies. The results suggest that knowledge-brokering activities with customers or partner firms enact innovative constructive deviance in different ways and accelerate creativity and innovation within the organization. This paper contributes to the debate on deviant behaviors and brokering activities within the open innovation paradigm. We enrich the microfoundational perspective of the open innovation literature, shed light on the determinants of innovative constructive deviance, and provide empirical evidence of the relationship between brokering activities and deviant behavior. On a managerial level, the findings suggest that knowledge-brokering activities among multiple stakeholders foster innovative behaviors within co-creation projects.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Insaf Khelladi; Catherine Lejealle; Saeedeh Rezaee Vessal; Sylvaine Castellano; Dominico Graziano
Why do people buy virtual clothes? Journal Article
In: Journal Of Consumer Behaviour, vol. 23, no. 3, pp. 1389-1405, 2024.
@article{khelladi_2455,
title = {Why do people buy virtual clothes?},
author = {Insaf Khelladi and Catherine Lejealle and Saeedeh Rezaee Vessal and Sylvaine Castellano and Dominico Graziano},
url = {https://onlinelibrary.wiley.com/doi/10.1002/cb.2270},
year = {2024},
date = {2024-05-01},
journal = {Journal Of Consumer Behaviour},
volume = {23},
number = {3},
pages = {1389-1405},
abstract = {Virtual clothes consumption is part of the digital virtual consumption practices of the global NFT phenomenon and the global digital fashion trend. While cutting-edge technologies shape customer experience and behavior, research examining how consumers desire, own, and experience these technologies in general, and virtual objects in particular, remains scarce. Adopting the uses and gratifications (U&Gs) theory and building on research related to brand roles and category, the present research aims to unveil the psychological determinants of purchasing NFTs-virtual clothes. A mixed-method, two-stage approach was adopted. First, a qualitative study and a pilot study aimed to capture and understand what motivates people to buy NFTs-virtual clothes and identify contextualized U&Gs. Second, two original confirmatory studies verified the U&Gs of purchasing virtual clothes and investigated how they differ based on brand category (luxury vs. non-luxury). The results show that enjoyment, social interactivity, and curiosity are the main predictors of NFTs-virtual clothes purchases. Consumers mainly seek hedonic, social, and technological gratifications as part of the digital fashion consumption trend. Brand managers must recognize virtual clothing gratifications for effective virtual world positioning. Products should encourage networking, community, and user interaction. Demographics and virtual experience should be considered to understand NFT-virtual clothes motivations.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Insaf Khelladi; Sylvaine Castellano; Catherine Lejealle
Sustainability as the Missing Link to Uncover the Double Edge of NFT Technology Legitimacy Journal Article
In: Innovations, vol. 44, no. 2, pp. 23-51, 2024.
@article{khelladi_2860,
title = {Sustainability as the Missing Link to Uncover the Double Edge of NFT Technology Legitimacy},
author = {Insaf Khelladi and Sylvaine Castellano and Catherine Lejealle},
url = {https://www.cairn.info/article.php?ID_ARTICLE=JIE_PR1_0162},
year = {2024},
date = {2024-05-01},
journal = {Innovations},
volume = {44},
number = {2},
pages = {23-51},
abstract = {Although academic and practical interest in non-fungible tokens (NFTs) has
continuously increased over the last few years, there is still a need to better
understand their social acceptability. The aim of the study was to explore
the double edge of NFT legitimacy for NFTs by unveiling the role of sustainability
and by adopting technology legitimacy and the field of sustainability
transition studies as a theoretical lens. Specifically, this research investigates
the role of sustainability in securing and maintaining technology legitimacy
within NFT projects. We interviewed 12 experts through exploratory qualitative
research. The findings highlight three main ways in which sustainability
participates in the legitimation of NFT projects. While sustainability can be
inherent in the NFT project itself, this legitimation can also be derived from
the perceived sustainability of the NFT technology or be part of innovative
business models. Theoretical contributions and managerial implications are
then discussed.},
note = {A propos du DOI de cette revue n'en fournit pas en prépublication il faudra attendre la publication du numéro.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Saeedeh Rezaee Vessal; Judith Partouche; Insaf Khelladi; Sylvaine Castellano; Mehmet A. Orhan; Rossella Sorio
When cause familiarity leads to positive attitudes toward brands in a cause-brand alliance: a cross-cultural study during the COVID-19 pandemic Journal Article
In: International Marketing Review, vol. 40, no. 5, pp. 1245-1262, 2023.
@article{rezaee_vessal_2388,
title = {When cause familiarity leads to positive attitudes toward brands in a cause-brand alliance: a cross-cultural study during the COVID-19 pandemic},
author = {Saeedeh Rezaee Vessal and Judith Partouche and Insaf Khelladi and Sylvaine Castellano and Mehmet A. Orhan and Rossella Sorio},
url = {https://www.emerald.com/insight/content/doi/10.1108/IMR-12-2021-0385/full/html},
year = {2023},
date = {2023-12-01},
journal = {International Marketing Review},
volume = {40},
number = {5},
pages = {1245-1262},
abstract = {Purpose - Building on construal level theory and applying the hypothetical distance dimension, this cross-cultural study (individualistic vs collectivistic culture) aims to explore the effects of cause familiarity on individuals' attitudes toward a brand and how cause-brand fit mediates this relationship. Furthermore, this study explores how perceived betrayal moderates the relationship between cause-brand fit and attitude toward a brand.
Design/methodology/approach - A quantitative research design was adopted. Data collection was performed through snowball sampling of French and Turkish participants (N = 455). The collected data were then analyzed using the PROCESS macro for SPSS.
Findings - The results reveal a significant effect of cause familiarity on attitude toward the brand, wherein one's attitude toward fit in a cause-brand alliance serves as a mediator in this relationship. The results also indicate that perceived betrayal moderates the relationship between cause-brand fit and attitude toward a brand. However, when it comes to facing a global pandemic, culture has no significant effect on consumers' perceptions and attitudes toward cause-brand alliances.
Originality/value - This research investigates the enhancement of attitudes toward a brand through an alliance with a familiar cause and explains this relationship via attitudes toward fit in such an alliance. Moreover, it provides novel insights into perceived betrayal as a variable that can lead to a more pronounced relationship between attitude toward fit and attitude toward a brand.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Insaf Khelladi; Sylvaine Castellano; Edouard Charles Vincotte
The role of social intrapreneurship and serious games in generating social innovation in the healthcare sector Journal Article
In: International Journal Of Entrepreneurial Behavior & Research, 2023.
@article{khelladi_2434,
title = {The role of social intrapreneurship and serious games in generating social innovation in the healthcare sector},
author = {Insaf Khelladi and Sylvaine Castellano and Edouard Charles Vincotte},
url = {https://www.emerald.com/insight/content/doi/10.1108/IJEBR-02-2022-0208/full/html},
year = {2023},
date = {2023-11-01},
journal = {International Journal Of Entrepreneurial Behavior & Research},
abstract = {Purpose
This research paper aims to explore how social intrapreneurs use serious games to generate social innovation. In particular, the study depicts the coproduction process between caregivers acting as intrapreneurs, patients and other stakeholders, and unveils the contributions of serious games and their key features in producing social innovation within healthcare facilities.
Design/methodology/approach
Through an original case study, the article analyzes a social innovation initiated by caregivers in the French care eco-system. Primary and secondary data were used to observe and examine the successful implementation of a serious game. Specifically, caregivers in hospital designed a game that helps children overcome the stress and anxiety inherent to their hospital journey.
Findings
Results unveil the role of social innovations as catalyst of social intrapreneurship and the coproduction of services. In the healthcare setting, serious games both participate in improving the stay of child in hospitals, and in facilitating the working conditions of caregivers.
Originality/value
This article brings together the theoretical background of social intrapreneurship, social innovation and serious games. The successful implementation of social innovation depends on the intrinsic features of social intrapreneurs, coupled with those pertaining to serious games. The positive outcome of social innovation benefits both internal and external stakeholders. Such innovation improves the end users' experience, as the latter participate in the coproduction of their own care.},
keywords = {},
pubstate = {online},
tppubtype = {article}
}
Sylvaine Castellano; Insaf Khelladi; Rossella Sorio; Saeedeh Rezaee Vessal; Judith Partouche; Mehmet A. Orhan
Cause-related marketing in pandemic context?The effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation Journal Article
In: Business Ethics, the Environment and Responsibility, vol. 32, no. S3, pp. 196-211, 2023.
@article{castellano_2303,
title = {Cause-related marketing in pandemic context?The effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation},
author = {Sylvaine Castellano and Insaf Khelladi and Rossella Sorio and Saeedeh Rezaee Vessal and Judith Partouche and Mehmet A. Orhan},
url = {https://onlinelibrary.wiley.com/doi/10.1111/beer.12538},
year = {2023},
date = {2023-10-01},
journal = {Business Ethics, the Environment and Responsibility},
volume = {32},
number = {S3},
pages = {196-211},
abstract = {Even though the COVID-19 pandemic has represented an intense period of stress and anxiety for individuals, it has also been an opportunity for firms to engage in cause-related marketing initiatives as a means of providing support and helping them cope with this global pandemic. This study analyzes the influence of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation. This study also examines the mediating and moderating roles of trust and betrayal, respectively. Data were collected from 455 participants during the first wave of the pandemic, especially during the first lockdown. The results contribute to unveiling the economic and societal outcomes of cause-related marketing. The findings also enrich the antecedents of the legitimacy and reputation conferred by customers.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Janine Hobeika; Insaf Khelladi; Mehmet A. Orhan
Analyzing the CSR perception from customer relationship quality perspective. An application to the retail banking sector Journal Article
In: Corporate Social Responsibility And Environmental Management, vol. 29, no. 6, pp. 2053-2064, 2022.
@article{hobeika_1716,
title = {Analyzing the CSR perception from customer relationship quality perspective. An application to the retail banking sector},
author = {Janine Hobeika and Insaf Khelladi and Mehmet A. Orhan},
url = {https://onlinelibrary.wiley.com/doi/10.1002/csr.2301},
year = {2022},
date = {2022-11-01},
journal = {Corporate Social Responsibility And Environmental Management},
volume = {29},
number = {6},
pages = {2053-2064},
abstract = {Management scholars are increasingly stressing the importance of corporate social responsibility (CSR), mirroring its increasing necessity in today's business world. Building on stakeholder theory and a relationship marketing theoretical framework, this present research focuses on the link between customers and CSR and the role of frontline employees in building customer relationship quality, the latter being central for CSR initiatives. This paper investigates the effects of expected relational benefits and professional stereotypes on customers' perceptions of companies' CSR activities. This research unveils some of the cognitive processes that influence customers' perceptions of CSR initiatives the moment they open the companies' doors. A survey was conducted among customers in the banking sector, a context experiencing the increasing deployment of CSR programs. The findings suggest that frontline employees, as drivers of relational benefits, actively participate in how customers perceive their banks' CSR initiatives. However, how customers perceive their banks through the professional stereotype of the banker partially influences their perceptions of CSR initiatives.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Mehmet A. Orhan; Insaf Khelladi; Sylvaine Castellano; Sanjay Kumar Singh
Work experience on algorithm-based platforms: The bright and dark sides of turking Journal Article
In: Technological Forecasting And Social Change, vol. 183, pp. 121907, 2022.
@article{orhan_1870,
title = {Work experience on algorithm-based platforms: The bright and dark sides of turking},
author = {Mehmet A. Orhan and Insaf Khelladi and Sylvaine Castellano and Sanjay Kumar Singh},
url = {https://www.sciencedirect.com/science/article/pii/S0040162522004309},
year = {2022},
date = {2022-10-01},
journal = {Technological Forecasting And Social Change},
volume = {183},
pages = {121907},
abstract = {The prevalent use of digital labor platforms has transformed the nature of work globally. Such algorithm-based platforms have triggered many technological, legal, ethical, and human resource management challenges. Despite some benefits (i.e., flexibility), the precarious conditions and commodification of jobs are major concerns in these platform-based employment conditions. The remote-work paradigm shift during the COVID-19 pandemic has made the interplay between technology, digitalization, and precarious workers' well-being a critical issue to address. This paper focuses on microtask platforms by examining overall well-being associated with turking as a work experience. Using a sample of 401 Amazon Mechanical Turk workers during the early stage of the COVID-19 pandemic, data were collected on individual conditions affecting the overall quality of workers' lives. The results from two structural equation models demonstrated the direct and mediating effects of task characteristics, excessive working, and financial pressure, mirroring the bright and dark sides of turking. Greater turking task significance and meaningfulness increase personal growth opportunities, ultimately improving workers' perceived quality of life. However, excessive work and greater financial pressure decrease self-acceptance and overall quality of life. This study examines the complicated nature of work experience on algorithm-based platforms by unpacking individual factors that affect workers' well-being.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Catherine Lejealle; Sylvaine Castellano; Insaf Khelladi
The role of members' lived experience in the evolution of online communities toward online communities of practice Journal Article
In: Journal Of Knowledge Management, vol. 26, no. 8, pp. 1968-1984, 2022.
@article{lejealle_1714,
title = {The role of members' lived experience in the evolution of online communities toward online communities of practice},
author = {Catherine Lejealle and Sylvaine Castellano and Insaf Khelladi},
url = {https://www.emerald.com/insight/content/doi/10.1108/JKM-03-2021-0250/full/html},
year = {2022},
date = {2022-09-01},
journal = {Journal Of Knowledge Management},
volume = {26},
number = {8},
pages = {1968-1984},
abstract = {Purpose - This paper aims to explore how the lived experience of online communities' participants makes these communities evolve into online communities of practice (CoPs).
Design/methodology/approach - A quantitative research design was used among backpackers. Data on backpackers' lived experience and interactions were collected.
Findings - The results suggest a process of how online communities can become genuine online CoPs, thanks to participants' lived experience. Their activities (information search, perceived benefits and electronic word-of-mouth) result in knowledge sharing and creation. The findings also emphasize the roles of expertise and offline interactions as process moderators.
Research limitations/implications - This study focuses on one specific practice to conduct the research (i.e. backpacking), which limits the generalizability of the results.
Practical implications - This study offers several implications for companies and stakeholders. First, it describes how the lived experience transforms online communities into CoPs and helps stakeholders obtain knowledge for customers to innovate. Second, it analyzes the processes of participation, interaction and promotion to share and create knowledge for customers to increase stakeholders' competitiveness. Third, this study integrates members' offline interactions by highlighting their potential effects on tacit knowledge loss in online CoPs.
Originality/value - The literature posits that online communities may evolve into online CoPs through a three-stage hierarchical path, but the underlying mechanisms and members' contributions to the process have been largely neglected in the literature.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Sylvaine Castellano; Insaf Khelladi; Chiraz Aouina Mejri
Communicating customer value proposition in the French pharmaceutical industry. The case of OTC drugs Journal Article
In: Journal Of Business & Industrial Marketing, vol. 37, no. 8, pp. 1675-1687, 2022.
@article{castellano_1556,
title = {Communicating customer value proposition in the French pharmaceutical industry. The case of OTC drugs},
author = {Sylvaine Castellano and Insaf Khelladi and Chiraz Aouina Mejri},
url = {https://www.emerald.com/insight/content/doi/10.1108/JBIM-07-2020-0373/full/html},
year = {2022},
date = {2022-06-01},
journal = {Journal Of Business & Industrial Marketing},
volume = {37},
number = {8},
pages = {1675-1687},
abstract = {Purpose
This paper aims to investigate how pharmacies communicate their customer value proposition (CVP) in a complex and multiple-stakeholder setting. More specifically, from the pharmacists' perspective, the study analyzes how CVP is articulated in complex settings/offerings and among multiple stakeholders; and elucidates the communication gap among stakeholders of the CVP.
Design/methodology/approach
Two studies were conducted to examine how offerings are communicated throughout the value chain. Through six in-depth interviews, Study 1 aimed to analyze how pharmacies articulate CVP for over-the-counter (OTC) drugs in a complex business-to-business-to-consumer setting. For Study 2, the data were collected from 113 French pharmacists to investigate the communication issues and to unveil the tools used to promote OTC drugs among the different stakeholders.
Findings
From the pharmacists' perspective, the longer the chain, the more complex the efficiency of the CVP. This study conceives a new and adapted CVP as iterative and cumulative. This paper also highlights how value is distributed across the customer relationship in a complex and regulated industry. The findings feature a reciprocal perspective of CVP between the pharmaceutical labs and their direct/indirect customers. Final customers aim at creating a reciprocal approach with the different stakeholders. Pharmacists use a unidirectional perspective of CVP with their direct customers (patients/final customers).
Originality/value
The study contributes to a better understanding of the CVP in complex industries characterized by a chain of value distributed among multiple stakeholders (i.e. business-to-consumer and business-to-business). The article also enriches past research that analyzed the way firms communicate their offerings from a CVP perspective.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Insaf Khelladi; Sylvaine Castellano; Janine Hobeika; Mirko Perano; David Rutambuka
Customer knowledge hiding behavior in service multi-sided platforms Journal Article
In: Journal Of Business Research, vol. 140, pp. 482-490, 2022.
@article{khelladi_1722,
title = {Customer knowledge hiding behavior in service multi-sided platforms},
author = {Insaf Khelladi and Sylvaine Castellano and Janine Hobeika and Mirko Perano and David Rutambuka},
url = {https://www.sciencedirect.com/science/article/pii/S0148296321008249?dgcid=coauthor},
year = {2022},
date = {2022-02-01},
journal = {Journal Of Business Research},
volume = {140},
pages = {482-490},
abstract = {Hiding knowledge engenders economic losses. Customer knowledge is an external source praised by knowledge management scholars. Multi-sided Internet platforms become knowledge flow vehicles, nurturing customer knowledge. Knowledge hiding is widespread in services contexts impairing knowledge sharing. Firms need to integrate the knowledge-based customer experience to attain performance goals. Using social exchange theory and customer experience theory, we adopt a customer perspective to uncover the type of knowledge hidden and the motivations for customers to hide it on service multi-sided platforms. Combining narrative inquiry and critical incident technique we collected an original dataset of 51 narrative accounts of multi-sided platform users (Uber, Airbnb, and BlaBlaCar). We identify 10 major categories of hidden knowledge building on the identified critical incidents and five motivations to hide knowledge. The findings enrich the literature on knowledge hiding by providing the customer viewpoint. For practitioners, firms need to acknowledge customers' knowledge hiding behaviors in multi-sided settings.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Sylvaine Castellano; Komes Chandavimol; Insaf Khelladi; Mehmet A. Orhan
Impact of self-leadership and shared leadership on the performance of virtual R&D teams Journal Article
In: Journal Of Business Research, vol. 128, pp. 578-586, 2021.
@article{castellano_1551,
title = {Impact of self-leadership and shared leadership on the performance of virtual R&D teams},
author = {Sylvaine Castellano and Komes Chandavimol and Insaf Khelladi and Mehmet A. Orhan},
url = {https://www.sciencedirect.com/science/article/abs/pii/S0148296320308572},
year = {2021},
date = {2021-05-01},
journal = {Journal Of Business Research},
volume = {128},
pages = {578-586},
abstract = {Managing geographically dispersed R&D teams remains a complex task. Contemporary leadership styles in global virtual teams is a pertinent?yet, unexplored?research topic, which can help achieve greater workplace effectiveness. The purpose of this study is to analyze the effects of self and shared leadership on the performance of virtual R&D teams. Trust, potency, and commitment mediate the influence of the interplay of self and shared leadership and the performance of virtual R&D teams. The results show that self-oriented leaders need potency and commitment to extract higher performance levels from virtual R&D teams. In addition, trust is a necessary construct to achieve shared leadership through self-leadership. The findings enrich the literature on leadership and virtual teams. They have practical implications for managers and firms implementing intra and/or inter-organizational arrangements within virtual R&D teams.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
David Kalisz; Insaf Khelladi; Sylvaine Castellano; Rossella Sorio
The adoption, diffusion & categorical ambiguity trifecta of social robots in e-health - Insights from healthcare professionals Journal Article
In: Futures, vol. 129, pp. 102743, 2021.
@article{kalisz_1553,
title = {The adoption, diffusion & categorical ambiguity trifecta of social robots in e-health - Insights from healthcare professionals},
author = {David Kalisz and Insaf Khelladi and Sylvaine Castellano and Rossella Sorio},
url = {https://www.sciencedirect.com/science/article/abs/pii/S0016328721000525},
year = {2021},
date = {2021-05-01},
journal = {Futures},
volume = {129},
pages = {102743},
abstract = {Social robots are artificial agents communicating in a human-like way. These assistive technologies are surging particularly to address personal healthcare shortages while allowing aging people to stay in their homes. Social robots belong to a rapidly changing AI industry. Such innovation may adopt different diffusion and adoption processes due to the categorical ambiguity of these products; their features vary from those typical of an object (i.e., delivering food) to those typical of a human being (i.e., speaking with and answering to patients). Social robots combine product, service, and software elements, making them hybrid products categorized into alternative categories, fluctuating users' attitudes towards these products. The paper draws on prior research on social robots, categorization, and innovation adoption and diffusion. The aim is to explore healthcare professionals' perception of social robots' adoption and diffusion, allowing us to understand how they view and handle their categorical ambiguity feature. Using the Delphi technique targeting experts with extensive knowledge of social robots and e-health practice, the results emphasize that even if the ambiguous nature of social robots may represent a barrier to their adoption, their categorical ambiguity is an opportunity to create interactive experiences that ultimately increase their acceptance and diffusion.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Sylvaine Castellano; Insaf Khelladi; Silvester Ivanaj
Entrepreneurial Intensity and Firm Performance: The Role of Institutional Ambidexterity Journal Article
In: Ieee Transactions On Engineering Management, vol. 68, no. 2, pp. 350-359, 2021.
@article{castellano_1316,
title = {Entrepreneurial Intensity and Firm Performance: The Role of Institutional Ambidexterity},
author = {Sylvaine Castellano and Insaf Khelladi and Silvester Ivanaj},
url = {https://ieeexplore.ieee.org/document/8672468},
year = {2021},
date = {2021-04-01},
journal = {Ieee Transactions On Engineering Management},
volume = {68},
number = {2},
pages = {350-359},
abstract = {x},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Insaf Khelladi; Sylvaine Castellano; Vincent Dutot; Jean-Marc Lehu; Raphaela C. Haeb
The Influence of Geolocated Mobile Coupons on Customer Behavior Journal Article
In: International Journal of Technology and Human Interaction, vol. 17, no. 2, pp. 23-39, 2021.
@article{khelladi_1557,
title = {The Influence of Geolocated Mobile Coupons on Customer Behavior},
author = {Insaf Khelladi and Sylvaine Castellano and Vincent Dutot and Jean-Marc Lehu and Raphaela C. Haeb},
url = {https://www.igi-global.com/article/the-influence-of-geolocated-mobile-coupons-on-customer-behavior/274028},
year = {2021},
date = {2021-04-01},
journal = {International Journal of Technology and Human Interaction},
volume = {17},
number = {2},
pages = {23-39},
abstract = {Despite the growing interest in mobile advertising targeting smartphones' users from a business perspective, academic research is still scarce regarding the implementation of mobile coupons and their redemption in retail stores, especially when integrating the location dimension. This study is addressing the needs for new insights about customers' attitudes, considering the technological and social evolution of the use of smartphones. This article explores how product and retail managers can offer mobile coupon opportunities to increase coupon redemption among potential customers using smartphones, and potentially concerned with privacy issues. Through the theory of planned behavior, this study finds that geolocation is a relevant variable in mobile advertising for a conversion rate optimization. The results suggest that geolocation has a positive impact on behavioral intention and increases the likelihood of coupon redemption.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Mehmet A. Orhan; Sylvaine Castellano; Insaf Khelladi; Luca Marinelli; Filippo Monge
Technology distraction at work. Impacts on self-regulation and work engagement Journal Article
In: Journal Of Business Research, vol. 126, pp. 341-349, 2021.
@article{orhan_1552,
title = {Technology distraction at work. Impacts on self-regulation and work engagement},
author = {Mehmet A. Orhan and Sylvaine Castellano and Insaf Khelladi and Luca Marinelli and Filippo Monge},
url = {https://www.sciencedirect.com/science/article/abs/pii/S0148296320308778},
year = {2021},
date = {2021-03-01},
journal = {Journal Of Business Research},
volume = {126},
pages = {341-349},
abstract = {Workplace technology interruption and distraction are complex to analyze. In completing their daily tasks, employees receive a plethora of emails, text messages on their smartphones, and app notifications from both professional and personal counterparts. These parallel communications pose new managerial opportunities and workplace challenges.
While such microbreaks foster communicative potential and information access, past research has discussed the issue of technology overload. The present article contributes to parallel communications regarding digital transformation in the workplace.
Based on an original dataset of 369 employees, we examine the issue of technology distraction and interruption in the workplace. The results show that parallel communications positively influence job performance and negatively affect self-regulation and work engagement. The findings enrich the literature on digital transformation. They have practical implications for managers and firms implementing specific arrangements to nurture and embrace successful digital ecosystems.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Sylvaine Castellano; Insaf Khelladi; Rossella Sorio; Mehmet A. Orhan; David Kalisz
Exploring the microfoundations of nomadic dynamic capabilities: The example of Flying Winemakers Journal Article
In: Technological Forecasting And Social Change, vol. 163, pp. 120445, 2021.
@article{castellano_1337,
title = {Exploring the microfoundations of nomadic dynamic capabilities: The example of Flying Winemakers},
author = {Sylvaine Castellano and Insaf Khelladi and Rossella Sorio and Mehmet A. Orhan and David Kalisz},
url = {https://www.sciencedirect.com/science/article/abs/pii/S0040162520312713},
year = {2021},
date = {2021-02-01},
journal = {Technological Forecasting And Social Change},
volume = {163},
pages = {120445},
abstract = {Using the illustration of flying winemakers, this conceptual paper looks at international entrepreneurship and the microfoundations of dynamic capabilities to explore how nomad entrepreneurs manage dynamic capabilities in global contexts. We first identify the key features of nomad entrepreneurs and their relationship with their environment to conceptualize nomadic dynamic capabilities. We then analyze the specific role of knowledge transfer in managing nomadic dynamic capabilities and put forward a stylized model of the microfoundations of nomadic dynamic capabilities. We contribute to the international entrepreneurship and global dynamic capabilities literature by investigating the role of nomad entrepreneurs as connectors both across and beyond borders for globalized industries. We also contribute to the microfoundations of the dynamic capabilities stream of literature by emphasizing the sources of nomadic dynamic capabilities and their role in a micro-level driven research agenda in terms of the concrete actions of nomad entrepreneurs to elucidate higher-level phenomena.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Judith Partouche; Saeedeh Rezaee Vessal; Rossella Sorio; Sylvaine Castellano; Insaf Khelladi; Mehmet A. Orhan
In: Journal Of Marketing Management, vol. 37, no. 17-18, pp. 1815-1839, 2021.
@article{partouche_1759,
title = {How death anxiety influences coping strategies during the COVID-19 pandemic: investigating the role of spirituality, national identity, lockdown and trust},
author = {Judith Partouche and Saeedeh Rezaee Vessal and Rossella Sorio and Sylvaine Castellano and Insaf Khelladi and Mehmet A. Orhan},
url = {https://www.tandfonline.com/doi/full/10.1080/0267257X.2021.2012232},
year = {2021},
date = {2021-01-01},
journal = {Journal Of Marketing Management},
volume = {37},
number = {17-18},
pages = {1815-1839},
abstract = {The COVID-19 pandemic has created a highly stressful environment in which reminders of death are constant. This context of permanent mortality salience is likely to arouse death anxiety in individuals around the world that they must manage. This study investigates the effects of death anxiety on the adoption of different coping strategies during the COVID-19 pandemic in five different countries (N = 721, mean age = 32.83). The results show that higher levels of death anxiety mainly lead to the adoption of avoidance coping strategies and that spirituality and national identity moderate this effect, whereas lockdown does not. Moreover, trust in institutions is a mediator in the relationship between death anxiety and avoidance strategies.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Insaf Khelladi; Sylvaine Castellano; David Kalisz
The smartization of metropolitan cities: the case of Paris Journal Article
In: International Entrepreneurship And Management Journal, vol. 16, no. 4, pp. 1301-1325, 2020.
@article{khelladi_1358,
title = {The smartization of metropolitan cities: the case of Paris},
author = {Insaf Khelladi and Sylvaine Castellano and David Kalisz},
url = {https://www.springerprofessional.de/en/the-smartization-of-metropolitan-cities-the-case-of-paris/18221278},
year = {2020},
date = {2020-12-01},
journal = {International Entrepreneurship And Management Journal},
volume = {16},
number = {4},
pages = {1301-1325},
abstract = {x},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Judith Partouche; Saeedeh Rezaee Vessal; Insaf Khelladi; Sylvaine Castellano; Georgia Sakka
Effects of cause-related marketing campaigns on consumer purchase behavior among French millennials: A regulatory focus approach Journal Article
In: International Marketing Review, vol. 37, no. 5, pp. 923-943, 2020.
@article{partouche_1315,
title = {Effects of cause-related marketing campaigns on consumer purchase behavior among French millennials: A regulatory focus approach},
author = {Judith Partouche and Saeedeh Rezaee Vessal and Insaf Khelladi and Sylvaine Castellano and Georgia Sakka},
url = {https://www.emerald.com/insight/content/doi/10.1108/IMR-12-2018-0348/full/html},
year = {2020},
date = {2020-02-01},
journal = {International Marketing Review},
volume = {37},
number = {5},
pages = {923-943},
abstract = {The purpose of this paper is to investigate the effects of cause-related marketing (CRM) campaigns on consumer purchase behavior among French millennials contrasted with their international counterparts. Based on the regulatory-focus theory, the influence of the types of arguments and products is tested on French millennials' attitudes, intentions and behaviors in the context of CRM campaigns.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Olga Ivanova; Javier Flores-Zamora; Insaf Khelladi; Silvester Ivanaj
The generational cohort effect in the context of responsible consumption Journal Article
In: Management Decision, vol. 57, no. 5, pp. 1162-1183, 2019.
@article{ivanova_1317,
title = {The generational cohort effect in the context of responsible consumption},
author = {Olga Ivanova and Javier Flores-Zamora and Insaf Khelladi and Silvester Ivanaj},
url = {https://www.emerald.com/insight/content/doi/10.1108/MD-12-2016-0915/full/html},
year = {2019},
date = {2019-05-01},
journal = {Management Decision},
volume = {57},
number = {5},
pages = {1162-1183},
abstract = {The purpose of this paper is to identify the generational cohort effect on responsible consumer behavior. Based on the theory of planned behavior and the generational cohort theory, the authors test the impact of perceived consumer effectiveness (PCE), media exposure (ME), the social group influence of family and peers and self-identity on the intention of Generation X and Generation Y to purchase environmentally responsible products.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Sylvaine Castellano; Insaf Khelladi; Justine Charlemagne; Jean-Paul Susini
Uncovering the role of virtual agents in co-creation contexts: An application to the online wine business Journal Article
In: Management Decision, vol. 56, no. 6, pp. 1232-1246, 2018.
@article{castellano_1318,
title = {Uncovering the role of virtual agents in co-creation contexts: An application to the online wine business},
author = {Sylvaine Castellano and Insaf Khelladi and Justine Charlemagne and Jean-Paul Susini},
url = {https://www.emerald.com/insight/content/doi/10.1108/MD-04-2017-0444/full/html},
year = {2018},
date = {2018-06-01},
journal = {Management Decision},
volume = {56},
number = {6},
pages = {1232-1246},
abstract = {The purpose of this paper is to understand the roles of virtual agents in a virtual co-creation context by exploring their influence on online trust. An empirical study is conducted in the French online wine business to analyse the impacts of different dimensions of virtual agents on generating online trust.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Insaf Khelladi; Sylvaine Castellano; Aurore Bertaud
Les déterminants de la confiance de l'internaute dans le contexte d'une collecte de crowdfunding Journal Article
In: Innovations, vol. 56, no. 2, pp. 117-140, 2018.
@article{khelladi_1319,
title = {Les déterminants de la confiance de l'internaute dans le contexte d'une collecte de crowdfunding},
author = {Insaf Khelladi and Sylvaine Castellano and Aurore Bertaud},
url = {https://www.cairn.info/revue-innovations-2018-2-page-117.html},
year = {2018},
date = {2018-05-01},
journal = {Innovations},
volume = {56},
number = {2},
pages = {117-140},
abstract = {La place de la confiance dans le succès d'une collecte de crowdfunding demeure un champ peu exploré. Cette étude cherche à comprendre les leviers de la confiance chez les internautes. La littérature sur les motivations des porteurs de projets et des contributeurs, ainsi que les facteurs de succès d'une collecte, est enrichie par les recherches sur la confiance et ses caractéristiques dans un contexte d'achat en ligne et d'investissement monétaire, générant un modèle conceptuel sur les déterminants de la confiance chez l'internaute dans le cadre d'une collecte de crowdfunding. Un questionnaire est administré via une enquête en ligne, ciblant des communautés françaises ayant un intérêt affiché pour le crowdfunding. Les résultats montrent que la confiance de l'internaute dans un contexte de crowdfunding se construit à l'aide de facteurs liés à la qualité du projet, aux caractéristiques relationnelles et au comportement du porteur de projet, ainsi qu'au comportement de l'internaute lui-même.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Sylvaine Castellano; Insaf Khelladi
Legitimacy: the missing link in investigating the dynamics of entrepreneurial teams in successful champagne houses Journal Article
In: International Journal of Entrepreneurship and Small Business, vol. 32, no. 1/2, pp. 160-180, 2017.
@article{castellano_1320,
title = {Legitimacy: the missing link in investigating the dynamics of entrepreneurial teams in successful champagne houses},
author = {Sylvaine Castellano and Insaf Khelladi},
url = {https://www.inderscience.com/info/inarticle.php?artid=85992},
year = {2017},
date = {2017-07-01},
journal = {International Journal of Entrepreneurship and Small Business},
volume = {32},
number = {1/2},
pages = {160-180},
abstract = {While recent studies have emphasised the growing interest in entrepreneurial teams, a consensus regarding the benefits of entrepreneurial teams for newly created firms remains lacking. Consequently, legitimacy might represent the missing link in investigating entrepreneurial team dynamics. Legitimacy has been widely used in entrepreneurship research, although never in an entrepreneurial team context. The aim of this article is two-fold: 1) to examine the legitimating role of entrepreneurial teams within successful firms; 2) to investigate the different types of teams in the context of champagne houses. We examine six champagne houses and identify 23 entrepreneurial teams operating in them since their inception. We find that the size, composition and profile of the entrepreneurial team provide different types of legitimacy to champagne houses. This research provides an insightful contribution to the literature on entrepreneurial teams and legitimacy. In the wine context, it also highlights the role of such teams over time.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Sylvaine Castellano; Insaf Khelladi; Loick Menvielle
Unveiling the sustainable facet of the conventional entrepreneur-a cognitive approach Journal Article
In: International Journal of Entrepreneurship and Small Business, vol. 31, no. 3, pp. 434-450, 2017.
@article{castellano_1321,
title = {Unveiling the sustainable facet of the conventional entrepreneur-a cognitive approach},
author = {Sylvaine Castellano and Insaf Khelladi and Loick Menvielle},
url = {https://www.inderscience.com/info/inarticle.php?artid=84848},
year = {2017},
date = {2017-06-01},
journal = {International Journal of Entrepreneurship and Small Business},
volume = {31},
number = {3},
pages = {434-450},
abstract = {Previous studies have identified various types of entrepreneurs (i.e., conventional, social, sustainable), while focusing on underlying their differences in terms of motivations and purposes. Few studies have looked at the drivers of entrepreneurs to adopt sustainable activities. We are particularly interested in exploring the cognitive bases that guide conventional entrepreneurs' behaviours. We aim to identify and explain their motivations to adopt sustainable development practices and explore whether these motivations differ from those of social and sustainable entrepreneurs. We use methods from cognitive psychology (laddering) to identify the values and aspirations that guide entrepreneurs. We investigate the cognitive bases and processes of ten entrepreneurs. We unveil the attributes, consequences and values that drive them to adopt sustainable practices and uncover their means-end chains. We find that the three economic, social and environmental facets shape the cognitive process of the conventional entrepreneur. These results extend previous studies on entrepreneurial motivations and intentions},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Sylvaine Castellano; Philippe Davidson; Insaf Khelladi
Creativity techniques to enhance knowledge transfer within global virtual teams in the context of knowledge-intensive enterprises Journal Article
In: Journal Of Technology Transfer, vol. 42, pp. 253-266, 2017.
@article{castellano_1323,
title = {Creativity techniques to enhance knowledge transfer within global virtual teams in the context of knowledge-intensive enterprises},
author = {Sylvaine Castellano and Philippe Davidson and Insaf Khelladi},
url = {https://link.springer.com/article/10.1007/s10961-016-9509-0},
year = {2017},
date = {2017-04-01},
journal = {Journal Of Technology Transfer},
volume = {42},
pages = {253-266},
abstract = {This conceptual paper investigates the common concern among managers that the physical separation of workers within a global virtual team may hinder the transfer of knowledge amongst the team members that is required to carry out their work efficiently, especially in the context of knowledge-intensive enterprises. Workers and work teams in knowledge-intensive enterprises are often involved in creative tasks that are carried out jointly and involve team members with diversified competencies exchanging knowledge related to their projects and assignments to create innovative outcomes. We investigate some popular creativity-enhancing techniques in the perspective of their use as catalysts for knowledge transfer in this context. We assess whether the use of these techniques may alleviate the limitations imposed on global virtual team members by their use of telecommunications and collaborative work tools that might otherwise adversely affect the effectiveness of the knowledge transfer. These techniques are designed to be used individually, by groups or within a virtual community. The physical and temporal separation of the global virtual team members does not hinder the knowledge-intensive dimension of these enterprises when aided by creativity-stimulating techniques. Therefore, we suggest that global virtual teams making use of creativity-enhancing techniques may be more efficient in transferring complex knowledge.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Insaf Khelladi; Amelie Boutinot
The Role of Wikipedia on Corporate E-Reputation: Evidence from French Companies Journal Article
In: International Studies of Management and Organization, vol. 47, no. 1, pp. 23-41, 2017.
@article{khelladi_1322,
title = {The Role of Wikipedia on Corporate E-Reputation: Evidence from French Companies},
author = {Insaf Khelladi and Amelie Boutinot},
url = {https://www.tandfonline.com/doi/abs/10.1080/00208825.2017.1241087},
year = {2017},
date = {2017-01-01},
journal = {International Studies of Management and Organization},
volume = {47},
number = {1},
pages = {23-41},
abstract = {This study complements previous research on e-reputation by exploring how social media influence corporate e-reputation by extending the circle of stakeholders who can influence, even indirectly, a company's e-reputation. We also suggest a new way of measuring corporate e-reputation and its determinants. We quantitatively analyze the effect of Wikipedia and its key features on the corporate e-reputation of companies that are listed on the French stock market SBF 120®. Our results show that Wikipedia has an impact on corporate e-reputation across several dimensions, including the articles' quality and reputation, the latter resulting from a combination of the authors' rigor and diversity, and the immediacy of information provision.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Sylvaine Castellano; Insaf Khelladi
How French wine producers use open innovation to gain and manage their legitimacy Journal Article
In: Journal Of The Knowledge Economy, vol. 7, pp. 155-171, 2016.
@article{castellano_1324,
title = {How French wine producers use open innovation to gain and manage their legitimacy},
author = {Sylvaine Castellano and Insaf Khelladi},
url = {https://link.springer.com/article/10.1007/s13132-015-0332-x},
year = {2016},
date = {2016-03-01},
journal = {Journal Of The Knowledge Economy},
volume = {7},
pages = {155-171},
abstract = {While open innovation and legitimacy are two processes that redefine the boundaries between the firm and its surrounding environment, no study has so far bridged the gap between these two concepts. Herein, we analyze how innovation strategies on the continuum between closed and open innovations confer different types of legitimacy. Our empirical setting focuses on traditional industries characterized with long and established know-how transferred from generation to generation. The wine industry is pertinent as it went through major changes over the past 30 years and since innovation plays a major role. Over time, our results show that in the wine sector, closed innovation was used not only to gain legitimacy but also to protect the acquired legitimacy. Then, open innovation brought normative and cognitive legitimacy to maintain and protect legitimacy. The findings contribute to the neo-institutional approach of legitimacy. We also contribute on a better understanding regarding the balance between closed and open innovations.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Sylvaine Castellano; Insaf Khelladi
Reputation, Image, and Social Media as Determinants of e-Reputation: The Case of Digital Natives and Luxury Brands Journal Article
In: International Journal of Technology and Human Interaction, vol. 12, no. 4, pp. 48-64, 2016.
@article{castellano_1325,
title = {Reputation, Image, and Social Media as Determinants of e-Reputation: The Case of Digital Natives and Luxury Brands},
author = {Sylvaine Castellano and Insaf Khelladi},
url = {https://www.igi-global.com/article/reputation-image-and-social-media-as-determinants-of-e-reputation/162755},
year = {2016},
date = {2016-01-01},
journal = {International Journal of Technology and Human Interaction},
volume = {12},
number = {4},
pages = {48-64},
abstract = {Although the Internet represents great opportunities for businesses, some firms that are evolving in the luxury industry were initially reluctant to engage in digital activities. However, over the past few years, digital natives represent a main reason for these firms to start adopting online strategies. Specifically, reputation and image are inherent to the luxury industry, and with social media, they are considered the determinants of e-reputation. Using an online survey design, the authors find that the influence of reputation, image and social media on e-reputation differs based on the status of the luxury brand (traditional compared with modern) and that digital natives moderate these links},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Sylvaine Castellano; Insaf Khelladi
Influence du territoire sur la légitimité et le prix : le cas du secteur viti-vinicole français Journal Article
In: Revue d'Économie Régionale et Urbaine, vol. 5, pp. 801-828, 2015.
@article{castellano_1326,
title = {Influence du territoire sur la légitimité et le prix : le cas du secteur viti-vinicole français},
author = {Sylvaine Castellano and Insaf Khelladi},
url = {https://www.cairn.info/revue-d-economie-regionale-et-urbaine-2015-5-page-801.htm},
year = {2015},
date = {2015-12-01},
journal = {Revue d'Économie Régionale et Urbaine},
volume = {5},
pages = {801-828},
abstract = {This article aims at analyzing the social and economic benefits that derive from the territory. We examine geographical and organized proximities as determinants of organizational legitimacy and ?price premium? strategy. Based on secondary data from the Hachette Wine guide, a study was conducted in the French wine industry. Wine does not only include characteristics related to the territory; it also reflects men's decisions within a territory. The `terroir' concept hence encompasses soil, climate, and geology, topography, and cultural-related dimensions. Results show that geographical (two regions, Bordeaux and Languedoc-Roussillon) and organized (nine French Appellations) proximities have opposite effects on legitimacy and price. This study has implications on organizational, collective and territorial levels (both local and national).},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Xiuping Liu; Sylvaine Castellano; Insaf Khelladi; Susi DI VAIO
Smart ports around the world: Evaluation & Benchmark Conference
Annual Regional Sustainable Development Conference, Ho Chi Minh City, Vietnam, 2023.
@conference{liu_2377,
title = {Smart ports around the world: Evaluation & Benchmark},
author = {Xiuping Liu and Sylvaine Castellano and Insaf Khelladi and Susi DI VAIO},
url = {http://aissc.org.vn/index.php/en/},
year = {2023},
date = {2023-07-01},
booktitle = {Annual Regional Sustainable Development Conference},
address = {Ho Chi Minh City, Vietnam},
abstract = {This paper investigates the ways of intelligent development of typical ports. This paper explores the key technologies affecting the development of smart port, especially intelligent automation technology, cloud computing, big data, Internet of things, blockchain, etc. Through a benchmark with major international ports, the paper then explores applications of these new technologies as part of the smart port approach and draws the technical framework of smart ports.},
keywords = {},
pubstate = {published},
tppubtype = {conference}
}
Nizar Ghamgui; Ikhlas Hentati; Nihel Louati; Sylvaine Castellano; Insaf Khelladi
Investigating the interrelated drivers of eco-innovations in developing countries Conference
5th edition of Ethical Finance and Sustainability. Energy Transition & Sustainability. Entrepreneuriat et COVID-19 : Nouvelles opportunités de croissance ?, EDC - OCRE Paris, France, 2023.
@conference{ghamgui_2319,
title = {Investigating the interrelated drivers of eco-innovations in developing countries},
author = {Nizar Ghamgui and Ikhlas Hentati and Nihel Louati and Sylvaine Castellano and Insaf Khelladi},
url = {https://enig2023.sciencesconf.org/},
year = {2023},
date = {2023-05-01},
booktitle = {5th edition of Ethical Finance and Sustainability. Energy Transition & Sustainability. Entrepreneuriat et COVID-19 : Nouvelles opportunités de croissance ?},
address = {Paris, France},
organization = {EDC - OCRE},
keywords = {},
pubstate = {published},
tppubtype = {conference}
}
Catherine Lejealle; Insaf Khelladi; Sylvaine Castellano
Isomorphism institutionalization process of NFT and impact on customer value creation Conference
30 Years of Research in Innovation and Product Development Management : Discovering together the next 30, Lecco, Italy, 2023.
@conference{lejealle_2088,
title = {Isomorphism institutionalization process of NFT and impact on customer value creation},
author = {Catherine Lejealle and Insaf Khelladi and Sylvaine Castellano},
url = {https://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1640},
year = {2023},
date = {2023-02-01},
booktitle = {30 Years of Research in Innovation and Product Development Management : Discovering together the next 30},
address = {Lecco, Italy},
keywords = {},
pubstate = {published},
tppubtype = {conference}
}
Janine Hobeika; Insaf Khelladi; Sami Mansouri
Does the Banker Gender Matter? The Case of French Retail Banking Conference
28th Recent Advances in Retailing and Consumer Science (RARCS) Conference, Baveno, Italy, 2022.
@conference{hobeika_1858,
title = {Does the Banker Gender Matter? The Case of French Retail Banking},
author = {Janine Hobeika and Insaf Khelladi and Sami Mansouri},
url = {https://amarapsig.org/?tribe_events=28th-recent-advances-in-retailing-and-consumer-science-conference},
year = {2022},
date = {2022-07-01},
booktitle = {28th Recent Advances in Retailing and Consumer Science (RARCS) Conference},
address = {Baveno, Italy},
abstract = {Customer relationship is vital for the retail banking. Frontline employees are paramount in the customer-bank relationship. However, the banking sector is facing image issues and stereotypes. More specifically, gender stereotypes still persist in such service setting, especially how women are perceived in terms of lack-of-fit in male-job positions Our study aims to
investigate the influence of the gender of the banker on the customer-bank relationship. A sample of 761 participants is used to test the effects of gender of the banker on customers expected relational benefits and critical
incidents occurrence. We also test for homophile versus non homophile customer-banker interactions. Our preliminary results plead to consider the gender of customers and service providers as well as the gendered
expectations in the interpersonal encounters of the retail banking. Our research envisions theoretical as well as managerial implications intended to banks' sales forces management (i.e., which gender to assign to which client), besides their hiring and training activities.},
keywords = {},
pubstate = {published},
tppubtype = {conference}
}
Sylvaine Castellano; Insaf Khelladi; Catherine Lejealle
Institutionalization of NFTs Conference
Disruptechs-Agora (DTA) : Disruptive technologies and sustainaibility,, Paris-Clichy, France, 2022.
@conference{castellano_1868,
title = {Institutionalization of NFTs},
author = {Sylvaine Castellano and Insaf Khelladi and Catherine Lejealle},
url = {https://www.em-normandie.com/en/disruptechs-agora},
year = {2022},
date = {2022-07-01},
booktitle = {Disruptechs-Agora (DTA) : Disruptive technologies and sustainaibility,},
address = {Paris-Clichy, France},
keywords = {},
pubstate = {published},
tppubtype = {conference}
}
Sylvaine Castellano; Nizar Ghamgui; Insaf Khelladi
The double hedge of NFT projects' legitimacy Conference
4th edition of Ethical Finance and Sustainability. Energy Transition & Sustainability,, EDC Paris Business School Paris, France, 2022.
@conference{castellano_1840,
title = {The double hedge of NFT projects' legitimacy},
author = {Sylvaine Castellano and Nizar Ghamgui and Insaf Khelladi},
url = {https://efs-2022.sciencesconf.org/resource/page/id/1},
year = {2022},
date = {2022-05-01},
booktitle = {4th edition of Ethical Finance and Sustainability. Energy Transition & Sustainability,},
address = {Paris, France},
organization = {EDC Paris Business School},
abstract = {Despite the growing interest and the major growth of the NFT market over the past few years, the NFT market gives the impression of a wild west environment. This paper addresses the double hedge of NFT projects' legitimacy. In particular, it aims to answer the following questions: What are the sources and threats of NFT projects' legitimacy? And what is the role of collective legitimacy in the NFT context? This conceptual paper contributes to the emerging NFT and to the legitimacy streams of the literature. Using illustrative examples, this article unveils the specificities of NFT legitimacy, especially through the collective legitimacy dimension.},
keywords = {},
pubstate = {published},
tppubtype = {conference}
}
Sylvaine Castellano; Insaf Khelladi; Nizar Ghamgui; Valentin Doucet
A comparative study of NFTs business models among USA and French projects Conference
Les Ateliers de la Recherche et du Développement, EM Normandie/Métis, ISTEC, ESC Amiens, PSB Le Havre, France, 2022.
@conference{castellano_1841,
title = {A comparative study of NFTs business models among USA and French projects},
author = {Sylvaine Castellano and Insaf Khelladi and Nizar Ghamgui and Valentin Doucet},
url = {https://www.em-normandie.com/fr/workshop-modeles-daffaires-innovants-et-performances-des-organisations},
year = {2022},
date = {2022-05-01},
booktitle = {Les Ateliers de la Recherche et du Développement},
address = {Le Havre, France},
organization = {EM Normandie/Métis, ISTEC, ESC Amiens, PSB},
abstract = {The NFTs (non-fungible tokens) market is booming. NFTs sales have mainly been dominated by speculative trading of cryptocollectibles, most of them often generated by algorithm. NFTs are being experienced in several industries such as fashion, fine jewelry and spirits, sports, music and gaming while in the latter they reached a maturity level. Individuals purchase NFTs for their underlying value based on their uniqueness and ownership claims, as well as their unicity and comparative scarcity as digital assets, even though they do not necessarily possess the original assets. Academic literature on NFTs are scant and those related to NFTs creators are at their infancy. NFTs are reshaping the market of digital assets with several business models (centralized versus decentralized collaboration models) are being implemented, calling to further examine the value of NFTs as a new business model. Furthermore, while NFTs are a disruptive technology with many new ideas are being implemented and opportunities foreseen, there is a need to map the different business models that are developed in the NFTs market and their key features in order to understand the behaviors of the creators and acknowledge the viability of these specific ventures. To address this knowledge gap, this research paper provides a brief overview of NFTs business models and discuss their implications from business model innovation perspective.},
keywords = {},
pubstate = {published},
tppubtype = {conference}
}
Sylvaine Castellano; Insaf Khelladi; Rossella Sorio; David Kalisz
Hybrid products and categorical ambiguity. Perception of social robots in the e-health context Conference
RNI Forum Innovation IX & Summer School, Naples, Italy, 2019.
@conference{castellano_1332,
title = {Hybrid products and categorical ambiguity. Perception of social robots in the e-health context},
author = {Sylvaine Castellano and Insaf Khelladi and Rossella Sorio and David Kalisz},
url = {http://rni-napoli2019.uniparthenope.it/index.php/sede/},
year = {2019},
date = {2019-07-01},
booktitle = {RNI Forum Innovation IX & Summer School},
address = {Naples, Italy},
keywords = {},
pubstate = {published},
tppubtype = {conference}
}
Sylvaine Castellano; Insaf Khelladi; Rossella Sorio; Vincent Dutot; Justine Charlemagne
The prescriptive roles of avatars in the online wine shopping experience Conference
10th International Research Meeting in Business and Management, Nice, France, 2019.
@conference{castellano_1333,
title = {The prescriptive roles of avatars in the online wine shopping experience},
author = {Sylvaine Castellano and Insaf Khelladi and Rossella Sorio and Vincent Dutot and Justine Charlemagne},
year = {2019},
date = {2019-07-01},
booktitle = {10th International Research Meeting in Business and Management},
address = {Nice, France},
keywords = {},
pubstate = {published},
tppubtype = {conference}
}
Pascal Clain; Insaf Khelladi; Christophe Rodrigues; Alessandro Biancalani; Guillaume Guérard; Saeedeh Rezaee Vessal
Increase Social Acceptability of Nuclear Fusion, Agrivoltaics, and Offshore Wind Through National Support Programmes Book Section
In: A. Crowther, Foulds (Ed.): Strengthening European Energy Policy: Governance Recommendations From Innovative Interdisciplinary Collaborations, pp. pp. 101-113, Palgrave Macmillan, 2024, ISBN: 978-3-031-66481-6.
@incollection{clain_3168,
title = {Increase Social Acceptability of Nuclear Fusion, Agrivoltaics, and Offshore Wind Through National Support Programmes},
author = {Pascal Clain and Insaf Khelladi and Christophe Rodrigues and Alessandro Biancalani and Guillaume Guérard and Saeedeh Rezaee Vessal},
editor = {Crowther, A., Foulds, C., Robison, R., Gladkykh, G. (eds)},
url = {https://link.springer.com/chapter/10.1007/978-3-031-66481-6_8},
issn = {978-3-031-66481-6},
year = {2024},
date = {2024-09-01},
booktitle = {Strengthening European Energy Policy: Governance Recommendations From Innovative Interdisciplinary Collaborations},
pages = {pp. 101-113},
publisher = {Palgrave Macmillan},
abstract = {Policy Highlights - To achieve the recommendation stated in the chapter title, we propose the following:
- Facilitate the establishment of observatories to monitor social acceptability of low-carbon energy technologies at the EU and national levels.
- Offer technical assistance to help Member States incorporate social acceptability factors into their energy transition strategies.
- Develop training programmes to integrate social acceptability factors into the design of low-carbon energy projects from the start.
- Assist countries in managing and resolving disputes and interactions regarding different low-carbon energy technologies.
- Social Sciences and Humanities (SSH) Science, Technology, Engineering and Mathematics (STEM) collaborative recommendations can ensure policies are informed by a nuanced understanding of technical and social structures, making them more practical and widely accepted.},
keywords = {},
pubstate = {published},
tppubtype = {incollection}
}
Sylvaine Castellano; Insaf Khelladi
Quels sont les avantages perçus de la réalité augmentée pour les entreprises et le grand public ? Book Section
In: Aubry, Mathilde; Sow, Mamadou Sanoussy (Ed.): La transformation digitale en entreprise : 100 Questions/Réponses., Ellipses, Paris, 2021.
@incollection{castellano_1558,
title = {Quels sont les avantages perçus de la réalité augmentée pour les entreprises et le grand public ?},
author = {Sylvaine Castellano and Insaf Khelladi},
editor = {Mathilde Aubry & Mamadou Sanoussy Sow},
url = {https://www.eyrolles.com/Entreprise/Livre/la-transformation-digitale-en-entreprise-9782340048324/},
year = {2021},
date = {2021-04-01},
booktitle = {La transformation digitale en entreprise : 100 Questions/Réponses.},
publisher = {Ellipses, Paris},
edition = {Ellipses},
keywords = {},
pubstate = {published},
tppubtype = {incollection}
}
Sylvaine Castellano; Insaf Khelladi
Qu'est-ce que la réalité augmentée ? Book Section
In: Aubry, Mathilde; Sow, Mamadou Sanoussy (Ed.): La transformation digitale en entreprise : 100 Questions/Réponses., Ellipses, Paris, 2021.
@incollection{castellano_1559,
title = {Qu'est-ce que la réalité augmentée ?},
author = {Sylvaine Castellano and Insaf Khelladi},
editor = {Mathilde Aubry & Mamadou Sanoussy Sow},
url = {https://www.eyrolles.com/Entreprise/Livre/la-transformation-digitale-en-entreprise-9782340048324/},
year = {2021},
date = {2021-04-01},
booktitle = {La transformation digitale en entreprise : 100 Questions/Réponses.},
publisher = {Ellipses, Paris},
edition = {Ellipses},
keywords = {},
pubstate = {published},
tppubtype = {incollection}
}
Insaf Khelladi; Sylvaine Castellano
In: Habib, Maki (Ed.): Handbook of Research on the Evolution of IT and the Rise of E-Society, vol. chapter 13, pp. 281-300, IGI Global, 2019, ISBN: 978-1522572145.
@incollection{khelladi_1327,
title = {Play It Like Burberry! The Effect of Reputation, Brand Image, and Social Media on E-Reputation-Luxury Brands and Their Digital Natives Fans},
author = {Insaf Khelladi and Sylvaine Castellano},
editor = {Maki Habib},
url = {https://www.igi-global.com/book/handbook-research-evolution-rise-society/204995},
issn = {978-1522572145},
year = {2019},
date = {2019-01-01},
booktitle = {Handbook of Research on the Evolution of IT and the Rise of E-Society},
volume = {chapter 13},
pages = {281-300},
publisher = {IGI Global},
keywords = {},
pubstate = {published},
tppubtype = {incollection}
}
Sylvaine Castellano; Insaf Khelladi
In: Mesquita, Anabela (Ed.): Research Paradigms and Contemporary Perspectives on Human-Technology Interaction, vol. chapter 3, pp. 43-61, IGI Global, 2017, ISBN: 978-1522518686.
@incollection{castellano_1328,
title = {Play It Like Beckham! The Influence of Social Networks on E-Reputation-The Case of Sportspeople and Their Online Fan Base},
author = {Sylvaine Castellano and Insaf Khelladi},
editor = {Anabela Mesquita},
url = {https://www.igi-global.com/book/research-paradigms-contemporary-perspectives-human/166732},
issn = {978-1522518686},
year = {2017},
date = {2017-01-01},
booktitle = {Research Paradigms and Contemporary Perspectives on Human-Technology Interaction},
volume = {chapter 3},
pages = {43-61},
publisher = {IGI Global},
keywords = {},
pubstate = {published},
tppubtype = {incollection}
}
Douniazed Filali-Boissy; Elodie Jouny-Rivier; Insaf Khelladi; Catherine Lejealle
Influenceurs virtuels vs réels : Analyse des mécanismes d'influence sous le prisme de la théorie du pouvoir social Proceedings Article
In: 23ème Colloque sur le Marketing Digital, Paris, France, 2024.
@inproceedings{filali-boissy_3148,
title = {Influenceurs virtuels vs réels : Analyse des mécanismes d'influence sous le prisme de la théorie du pouvoir social},
author = {Douniazed Filali-Boissy and Elodie Jouny-Rivier and Insaf Khelladi and Catherine Lejealle},
url = {https://www.colloquemarketingdigital.com/programme-2024},
year = {2024},
date = {2024-09-01},
booktitle = {23ème Colloque sur le Marketing Digital},
address = {Paris, France},
edition = {5 et 6 septembre 2024},
abstract = {Générés par des agences digitales, les influenceurs virtuels ont un pouvoir d'influence trois fois supérieur à celui des influenceurs réels. S'appuyant sur la théorie du pouvoir social, l'objectif de cette recherche est d'explorer les sources de ce pouvoir et de le comparer à celui des influenceurs réels. Une étude qualitative auprès d'individus qui suivent des influenceurs virtuels a été conduite. Quatre pouvoirs d'influence identiques à ceux des influenceurs réels sont identifiés : légitimité, référence, expertise et information. Des différences en termes d'attractivité de l'étrangeté, de l'empathie, de la confiance, de crédibilité et d'authenticité sont ressortent également des entretiens. Elles permettent de conclure sur des implications théoriques et managériales, notamment sur l'intégration complémentaire des deux types d'influenceurs par les marques.},
note = {du 05/09/2024 au 06/09/2024},
keywords = {},
pubstate = {published},
tppubtype = {inproceedings}
}
Shiyang Fan; Sylvaine Castellano; Insaf Khelladi
Inheritance of Chinese Family Businesses Proceedings Article
In: Annual Regional Sustainable Development Conference 2022 - Entrepreneurs, innovation and regional sustainable development, Da Nang, Vietnam, 2022.
@inproceedings{fan_1867,
title = {Inheritance of Chinese Family Businesses},
author = {Shiyang Fan and Sylvaine Castellano and Insaf Khelladi},
url = {http://aissc.org.vn/index.php/en/},
year = {2022},
date = {2022-07-01},
booktitle = {Annual Regional Sustainable Development Conference 2022 - Entrepreneurs, innovation and regional sustainable development},
address = {Da Nang, Vietnam},
keywords = {},
pubstate = {published},
tppubtype = {inproceedings}
}
Nihel Louati; Ikhlas Hentati; Nizar Ghamgui; Sylvaine Castellano; Insaf Khelladi; Sanjay Kumar Singh
Entrepreneurial Failure During the COVID 19 : Evidence from Developing Countries Proceedings Article
In: 11th International Conference on Management Practices and Research. Theme: Changing Dynamics in Management and Leadership Post Pandemic, Apeejay School of Management New Delhi, India, 2022.
@inproceedings{louati_1845,
title = {Entrepreneurial Failure During the COVID 19 : Evidence from Developing Countries},
author = {Nihel Louati and Ikhlas Hentati and Nizar Ghamgui and Sylvaine Castellano and Insaf Khelladi and Sanjay Kumar Singh},
url = {https://www.fnege.org/wp-content/uploads/2022/04/11th-international-conference-on-management-practices-and-research62441d100f269-InternationalConference2022Brochure.pdf},
year = {2022},
date = {2022-05-01},
booktitle = {11th International Conference on Management Practices and Research. Theme: Changing Dynamics in Management and Leadership Post Pandemic},
address = {New Delhi, India},
organization = {Apeejay School of Management},
abstract = {The COVID-19 global outbreak was an extreme shock causing serious damage to the business world. Entrepreneurs are embedded in their entrepreneurial ecosystems; the latter are determinant of their prosperity or failure. Entrepreneurial ecosystem and failure research have mostly focused on advanced economies, although the pandemic effect is harsher in emerging economies. This study instigates the impact of the global pandemic on the relationship between entrepreneurial ecosystem and entrepreneurial failure in the context of emerging economies. Building on the attribution theory, a survey of 450 entrepreneurs and an SEM analysis were conducted. The findings reveal the shock waves of COVID-19 outbreak on suboptimal entrepreneurial ecosystems in emerging countries. As such, the health pandemic accentuated the institutional voids typifying such ecosystems. Directions are provided on the areas of focus to adjust the ecosystem to the crisis.},
keywords = {},
pubstate = {published},
tppubtype = {inproceedings}
}
Insaf Khelladi; Catherine Lejealle; Saeedeh Rezaee Vessal; Sylvaine Castellano
Individuals' motivations to purchase virtual clothes Proceedings Article
In: IEEE International Conference on Technology Management, Operations and Decisions, Online, 2021.
@inproceedings{khelladi_1717,
title = {Individuals' motivations to purchase virtual clothes},
author = {Insaf Khelladi and Catherine Lejealle and Saeedeh Rezaee Vessal and Sylvaine Castellano},
url = {http://ictmod-conference.com/},
year = {2021},
date = {2021-10-01},
booktitle = {IEEE International Conference on Technology Management, Operations and Decisions},
address = {Online},
keywords = {},
pubstate = {published},
tppubtype = {inproceedings}
}
Sylvaine Castellano; Insaf Khelladi
The role of heritage to sustain legacy and transgenerational entrepreneurship - Evidence from French Champagne Houses Proceedings Article
In: IFERA 2020 Annual Conference, Santander, Spain, 2020, ISBN: 979-12-200-6730-0.
@inproceedings{castellano_1331,
title = {The role of heritage to sustain legacy and transgenerational entrepreneurship - Evidence from French Champagne Houses},
author = {Sylvaine Castellano and Insaf Khelladi},
url = {https://ifera.org/ifera-2021/},
issn = {979-12-200-6730-0},
year = {2020},
date = {2020-06-01},
booktitle = {IFERA 2020 Annual Conference},
address = {Santander, Spain},
note = {postponed in 2021},
keywords = {},
pubstate = {published},
tppubtype = {inproceedings}
}
Sylvaine Castellano; David Kalisz; Insaf Khelladi
The role of Internet of Things to balance tradition and innovation in the wine industry Proceedings Article
In: 1st International Research Workshop on Wine tourism: Challenges and futures perspectives, Strasbourg, France, 2019.
@inproceedings{castellano_1335,
title = {The role of Internet of Things to balance tradition and innovation in the wine industry},
author = {Sylvaine Castellano and David Kalisz and Insaf Khelladi},
url = {https://winetourism2019.sciencesconf.org/},
year = {2019},
date = {2019-09-01},
booktitle = {1st International Research Workshop on Wine tourism: Challenges and futures perspectives},
address = {Strasbourg, France},
keywords = {},
pubstate = {published},
tppubtype = {inproceedings}
}
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