Ouiam Kaddouri

@article{kaddouri_3252,

title = {The New Normal of Corporate Sustainability: A Post-pandemic Perspective on Greenwashing Discourse and Manager Perceptions},

author = {Ouiam Kaddouri},

url = {https://www.sciencedirect.com/science/article/pii/S0263237324001804},

year  = {2024},

date = {2024-12-01},

journal = {European Management Journal},

abstract = {Amidst the unprecedented economic backdrop of a global pandemic, the intricate web of greenwashing discourse in times of fake news has woven its threads into the fabric of corporate sustainability, reshaping managers' perceptions and challenging their attitudes toward sustainable decision-making. In a two-phase qualitative study, this research explores the impact of greenwashing discourse on managers' perceptions and attitudes toward sustainability post pandemic in France. The results reveal a disconnection between external greenwashing discourse and the managerial mindset, as claims of greenwashing are often linked to ?fake news.? Furthermore, the study shows that the pandemic has shifted the spotlight onto financial concerns, overshadowing sustainability in strategic decision-making and thereby altering the landscape of corporate responsibility. Going beyond the conventional focus on consumers and clients, this study aims to fill a critical gap in greenwashing research by examining the impact on different stakeholders. In this investigation, we aim to contribute to research on greenwashing discourse by offering more comprehensive understanding of the complexities and nuances involved in managerial perceptions of the discourse and sustainability initiatives in an era marked by unprecedent challenges.},

keywords = {},

pubstate = {online},

tppubtype = {article}

}

@article{kaddouri_2284,

title = {CSR Communication and Firms' Ability to Win Public Procurement Contracts},

author = {Ouiam Kaddouri and Stéphane Saussier},

url = {https://www.emerald.com/insight/content/doi/10.1108/EJMBE-06-2021-0173/full/html},

year  = {2022},

date = {2022-05-01},

journal = {European Journal of Management and Business Economics},

volume = {31},

number = {3},

pages = {390-407},

abstract = {This paper aims to examine the link between the corporate social responsibility (CSR) communication efforts of companies and their ability to obtain public procurement contracts. The authors are exploiting a database with the number of public procurement contracts won by SBF 120 companies in France and a constructed CSR index over the period of

2007-2015. The authors provide estimates of the amount of public contracts won by those companies. The results suggest a striking influence of CSR communication on the ability of firms to win contracts. This study focused on the case of the SBF 120 companies under the French regulatory system and European directives, which are different from the obligations in North American countries.

Second, our constructed CSR index may be too simplistic in nature, and its application is limited only to the French

context. Third, we do not have any evidence about the efficiency of well-ranked firms in our study. CSR reporting is still considered to be a form of communication, even if formal, that can contain information that does not especially reflect

reality, as the scandals of several companies have shown in recent years (e.g. Volkswagen, Eiffage, Enron).

Practical implications - Companies should consider Business-to-Government (B-to-G) market when

investing in CSR actions.

Originality/value - This is one of the first empirical studies measuring the impact of CSR on the ability of

companies to win public contracts.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}