Dr. Fawaz Baddar Alhussan is Associate Professor of Strategic Sales & Account Management at Leonard de Vinci Business School (EMLV) Paris, and the MBA Programme Director. Previously he was Assistant Professor of Sales Management and the Academic Director for the MSc International Business Negotiation at IESEG School of Management. He was a Lecturer of Marketing at Middlesex University, and the programme leader for the MA International and Cross Cultural Marketing. Fawaz research explores International Key Account Management in the Arab World and emerging economies. His research brings a new dimension of understanding how business is conducted in emerging economies and in the field of industrial marketing in cross cultural contexts where there is a lack of knowledge in that domain, and gives more insights about the transfer of practices across borders that enhances the understanding of global management. He has conducted research in Arab and Western MNCs, such as Orange, Zain, Umniah, Societe General, HSBC, Polycom, Dell, Holiday Inn, Arab Bank, LafargeHolcim. Fawaz is also an active member of the Industrial Marketing and Purchasing Group (IMP), the largest body in the world dealing specifically with marketing, purchasing and technological development in a business-to-business context.
Weiliang Tao; Shimei Weng; Xueli Chen; Fawaz Baddar Al Hussan; Malin Song
Artificial intelligence-driven transformations in low-carbon energy structure: Evidence from China Article de journal
Dans: Energy Economics, vol. 136, p. 107719, 2024.
@article{tao_3056,
title = {Artificial intelligence-driven transformations in low-carbon energy structure: Evidence from China},
author = {Weiliang Tao and Shimei Weng and Xueli Chen and Fawaz Baddar Al Hussan and Malin Song},
url = {https://www.sciencedirect.com/science/article/abs/pii/S0140988324004274},
year = {2024},
date = {2024-08-01},
journal = {Energy Economics},
volume = {136},
pages = {107719},
abstract = {The widespread integration of artificial intelligence (AI) technology in the realms of energy and the environment has emerged as a catalyst for transformative shifts toward low-carbon energy structures. However, existing literature and practical applications have yet to delve into the intricate ways in which intelligent technology influences energy structures. Consequently, this study addresses this gap by constructing a comprehensive theoretical model that encompasses robots and differentiated energy inputs. By drawing on the Chinese case, this research investigates the impact of AI on low-carbon energy structure transformation, both theoretically and empirically. The study's results reveal that AI technology significantly advances the cause of low-carbon energy transformation. Notably, this effect is manifested in the post-Industry 4.0 era and regions endowed with abundant renewable energy resources and strong governmental support for innovation. Rigorous robustness tests substantiate the existence of this relationship. Furthermore, adopting smart technology fosters energy structure transformation through industrial restructuring, and introduces the energy rebound effect, thereby partially offsetting its positive impact. Importantly, the study underscores that the efficacy of AI is further heightened when the influx of innovation factors surpasses a certain threshold. These findings furnish crucial evidence and policy insights for China and other developing nations, offering guidance on accelerating energy transitions and attaining carbon neutrality.},
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Fawaz Baddar Al Hussan; Nicholas Paparoidamis; Faten Baddar Alhusan; Peter Batt
IMP 2019 conference special edition ?Value co-creation in B2B markets? Article de journal
Dans: Industrial Marketing Management, vol. 96, p. 163-165, 2021.
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title = {IMP 2019 conference special edition ?Value co-creation in B2B markets?},
author = {Fawaz Baddar Al Hussan and Nicholas Paparoidamis and Faten Baddar Alhusan and Peter Batt},
url = {https://www.sciencedirect.com/science/article/pii/S0019850121000985?via%3Dihub},
year = {2021},
date = {2021-07-01},
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Man Zhang; Janet Hartley; Faten Baddar AL-Husan; Fawaz Baddar Al Hussan
Informal Interorganizational Business Relationships and Customer Loyalty: Comparing Guanxi, Yongo, and Wasta Article de journal
Dans: International Business Review, vol. 30, no. 3, p. 101805, 2021.
@article{zhang_2399,
title = {Informal Interorganizational Business Relationships and Customer Loyalty: Comparing Guanxi, Yongo, and Wasta},
author = {Man Zhang and Janet Hartley and Faten Baddar AL-Husan and Fawaz Baddar Al Hussan},
url = {https://www.sciencedirect.com/science/article/pii/S0969593121000123},
year = {2021},
date = {2021-06-01},
journal = {International Business Review},
volume = {30},
number = {3},
pages = {101805},
abstract = {Based on social exchange theory, this research explores if informal interorganizational business relationships in China (guanxi), South Korea (yongo), and Egypt/Jordan (wasta) affect customer loyalty in a business to business context. A conceptual model hypothesizes interrelationships among three underlying dimensions of informal relationships, reciprocity, affect, and trustworthiness, and with customer loyalty. The hypotheses were tested using survey data gathered from manufacturing companies in China, South Korea, Jordan, and Egypt. Structural equation modeling shows that guanxi, yongo, and wasta are positively related to customer loyalty across all four countries. However, there are some differences in the relationships among the three dimensions. Although reciprocity is positively related to affect in guanxi and yongo, this relationship is not statistically significant in wasta. Further, the items measuring the dimensions of trustworthiness and reciprocity are the same in guanxi and yongo, but these differ from wasta. Thus, managers need to be aware of subtle differences in how informal interorganizational relationships are developed and used in international business to business relationships},
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Fawaz Baddar Al Hussan; Faten Baddar Alhusan; Shameek Sinha; Ismail Golgeci
How come you cannot identify your Key-Customers: Evidence from Jordan Conférence
AMA Global Marketing Sig, Chile, Santiago, 2023.
@conference{baddar_al_hussan_2449,
title = {How come you cannot identify your Key-Customers: Evidence from Jordan},
author = {Fawaz Baddar Al Hussan and Faten Baddar Alhusan and Shameek Sinha and Ismail Golgeci},
url = {https://www.amaglobalsig.org/santiago2023},
year = {2023},
date = {2023-05-01},
booktitle = {AMA Global Marketing Sig},
address = {Chile, Santiago},
abstract = {The company's customers are important for its existence and development in many ways. Large customers were and still are treated differently from smaller customers. The large customers given key account status create specific opportunities and risks for any firm. They create opportunities for the company by making it stronger in the market, increasing its profitability and guaranteeing output. Risks wise, the loss of even one of these ?key' accounts can threaten the existence of the seller company. For all these reasons, identifying and managing these customers is necessary for surviving the highly competitive markets. This challenge increases when a multinational firm operates in a host country and subsequently invests in that foreign environment. This research aims to provide a detailed understanding of the nature of key account (KA) identification, selection and strategy implementation in the Arab context, which provides a unique business environment. Our qualitative study suggests that KA identification and selection does not depend solely on quantitative criteria but also on qualitative criteria that are influenced by the cultural, religious and institutional environment of the host country. Drawing on customer portfolio management approach in B2B contexts and Shapiro & Bonomo's market segmentation framework, we identify the relevant criteria in identifying and selecting KAs, and how it differs from the extant literature. We close with a discussion and implications for foreign firms in their strategy implementation and avenues for future research.},
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Fawaz Baddar Al Hussan; David J. Newlands
Sourcing and Manufacturing in the Market Region Book Section
Dans: Khan, S. B.; (eds.), S. I. Sümer (Ed.): Modern Perspectives in Business Applications, p. 23-39, London : IntechOpen, 2020.
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title = {Sourcing and Manufacturing in the Market Region},
author = {Fawaz Baddar Al Hussan and David J. Newlands},
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url = {https://www.intechopen.com/chapters/68064},
year = {2020},
date = {2020-01-01},
booktitle = {Modern Perspectives in Business Applications},
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Fawaz Baddar Al Hussan; Faten Baddar Alhusan
'Privatisation, investments and human resources in foreign firms operating in the Middle East' Book Section
Dans: Ltd, London: Edward Elgar Publishing (Ed.): Handbook of Human Resource Management in the Middle East, p. 339-366, London: Edward Elgar Publishing Ltd, 2016.
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title = {'Privatisation, investments and human resources in foreign firms operating in the Middle East'},
author = {Fawaz Baddar Al Hussan and Faten Baddar Alhusan},
editor = {London: Edward Elgar Publishing Ltd},
url = {https://www.researchgate.net/publication/313056256_Privatisation_investments_and_human_resources_in_foreign_firms_operating_in_the_Middle_East},
year = {2016},
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publisher = {London: Edward Elgar Publishing Ltd},
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