Muhammad Ishtiaq Ishaq

@article{affandi_3283,

title = {AI assistant is my new best friend! Role of emotional disclosure, performance expectations and intention to reuse},

author = {Sana AFFANDI and Muhammad Ishtiaq ISHAQ and Ali RAZA and Qurat-ul-ain Talpur and Rehan AHMAD},

url = {https://www.sciencedirect.com/science/article/pii/S0969698924003837?via%3Dihub},

year  = {2025},

date = {2025-01-01},

journal = {Journal Of Retailing And Consumer Services},

volume = {82},

pages = {104087},

abstract = {In this modern era, high-tech companies are launching their AI assistants, considering their role in shaping

consumer behavior. This research sheds light by building a conceptual framework using dual process theory to

determine the impact of AI assistant advantage on user engagement and user emotional disclosure, subsequently

influencing the intention to reuse AI with the moderating role of performance expectation. Using a random

sampling method, a structured questionnaire was used for data collection from 644 consumers. The findings

show that AI assistant advantages positively impact user engagement, and user emotional disclosure increases

the intention to reuse AI assistants. This impact of user engagement and user emotional disclosure, along with

performance expectations, maximizes the reuse intention of AI. Managers and marketers in the AI environment

can insinuate the study methods to increase the intention of reuse and may transform their marketing strategies

to promote their businesses using AI more effectively.},

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pubstate = {published},

tppubtype = {article}

}

@article{ishaq_3284,

title = {Ecological consciousness, moral self-identity and green conspicuous behavior: Moderating role of religiosity},

author = {Muhammad Ishtiaq ISHAQ and Rukhsar BALOCH and Ali RAZA and Qurat-ul-ain Talpur and Rehan AHMAD},

url = {https://www.sciencedirect.com/science/article/pii/S0969698924003783?via%3Dihub},

year  = {2025},

date = {2025-01-01},

journal = {Journal Of Retailing And Consumer Services},

volume = {832},

pages = {104082},

abstract = {Due to its substantial ecological imprint, the fashion industry is coming under closer examination in a time of increased environmental awareness. Therefore, the interplay of ecological awareness and sustainable consumption in the fashion industry is the focus of this empirical research. This study examines the mediating role of empowerment and self-transformation between moral self-identity, ecological consciousness consumer behavior (ECCB), and consumers' purchase behaviors, along with the moderating role of religiosity. Under the Value Belief Norm theory paradigm, the hypotheses were assessed after collecting data from 542 consumers in Pakistan. The results indicate that empowerment and self-transformation mediate the relationship between self-identity and ECCB with consumers' purchase behaviors. Also, the results provide strong support for religiosity as the boundary condition. The empirical results add to the body of research by illuminating the complex relationship between environmental consciousness and actual spending behaviors, particularly in the context of fashion.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{ahsan_3290,

title = {Let leaders permit nature! Role of employee engagement, environmental values, and sustainable behavioral intentions},

author = {Muhammad Junaid AHSAN and Muhammad Ishtiaq ISHAQ and Ali RAZA and Qurat-ul-ain Talpur},

url = {https://onlinelibrary.wiley.com/doi/10.1002/bse.3898},

year  = {2024},

date = {2024-12-01},

journal = {Business Strategy And The Environment},

volume = {33},

number = {8},

pages = {7905-7921},

note = {The current study examines the relationship between authentic leadership and sustainable behavior intention among employees. We also tested employee engagement as a mediator and environmental value as a boundary condition in Danish manufacturing firms. The data from 346 respondents were obtained using time-lagged and multi-respondent techniques, and the data were analyzed using structural equation modeling. The results revealed that authentic leadership directly impacts sustainable behavior intentions whereas cognitive and behavioral employee engagement mediates the relationship between authentic leadership and sustainable behavioral intentions. Additionally, environmental values strengthen the positive relationship between employee engagement's cognitive and behavioral dimensions and sustainable behavioral intentions. This study advances the social exchange theory by empirically testing the beneficial effects of authentic leadership and employee engagement on the intention to engage in sustainable behavior. We also propose that practitioners emphasize authentic leadership as it can foster employees' environmental values and sustainable behavior intentions that are helpful for the organization's and society's sustainability.},

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pubstate = {published},

tppubtype = {article}

}

@article{saleem_3280,

title = {Exploring the effect of telepresence and escapism on consumer post-purchase intention in an immersive virtual reality environment},

author = {Tayyaba SALEEM and Qurat-ul-ain Talpur and Muhammad Ishtiaq ISHAQ and Ali RAZA and Muhammad JUNAID},

url = {https://www.sciencedirect.com/science/article/pii/S0969698924003102?via%3Dihub},

year  = {2024},

date = {2024-11-01},

journal = {Journal Of Retailing And Consumer Services},

volume = {81},

pages = {104014},

abstract = {As immersive virtual reality technologies become increasingly sophisticated and transform consumers' consumption patterns, the researchers called for empirical studies to uncover the consequences of immersive technology. Accordingly, this study explores the direct impact of immersion on psychological empowerment and post-purchase intentions. We also determine the mediating role of telepresence and escapism and the moderating role of interaction with avatars. Drawing upon telepresence theory, the conceptual framework was tested using data from 330 respondents. The results of structural equation modeling revealed that telepresence and escapism mediate the relationship between immersion, psychological empowerment, and post-purchase behavior. Moreover, interaction with the avatar also acts as a boundary condition between the relationship of immersion with escapism and telepresence. We extended the existing literature by empirically testing the role of immersive technologies and for practitioners to increase post-purchase behaviors by focusing on telepresence and escapism.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{siddiqi_3282,

title = {Sustainable supply chain, dynamic capabilities, eco-innovation, and environmental performance in an emerging economy},

author = {Roheel Ahmed SIDDIQI and Anna Paola CODINI and Muhammad Ishtiaq ISHAQ and Dima Rachid JAMALI and Ali RAZA},

url = {https://onlinelibrary.wiley.com/doi/10.1002/bse.3976},

year  = {2024},

date = {2024-10-01},

journal = {Business Strategy And The Environment},

abstract = {Organizations can reduce costs and achieve better performance by utilizing supply chain management. However, they face enormous challenges in building eco-friendly supply chains for harmony with nature, especially in emerging economies. Therefore, the current study seeks to determine the direct impact of sustainable supply chain management practices (SSCM) on environmental performance in Pakistani industries. The mediating role of eco-innovation and sustainable, dynamic capabilities and the moderating role of institutional support were also tested. The data from 309 key informants were collected using a multisource approach and analyzed via structural equation modeling. The results indicated that SSCM and eco-innovation positively impact environmental performance, but dynamic capabilities have negatively influenced environmental performance. Additionally, dynamic capabilities and eco-innovation mediate the relationship between SSCM and eco-innovation, and institutional support moderates the relationships positively. These results will enhance the theoretical base in supply chain management literature by exploring the role of SSCM in environmental performance. For practical implications, these results help managers in using institutional support to achieve environmental goals.},

keywords = {},

pubstate = {online},

tppubtype = {article}

}

@article{riaz_3292,

title = {Role of social networks and entrepreneurial success: Understanding the dynamics of knowledge acquisition and green entrepreneurial orientation},

author = {Saba RIAZ and Wang YANQING and Muhammad Ishtiaq ISHAQ and Ali RAZA and Roheel Ahmed SIDDIQI},

url = {https://www.sciencedirect.com/science/article/pii/S0959652624025149?via%3Dihub},

year  = {2024},

date = {2024-08-01},

journal = {Journal Of Cleaner Production},

volume = {468},

pages = {143065},

abstract = {Small and medium organizations (SMEs) are the backbone of any country, especially emerging economies like Pakistan. Yet, they hesitate to make long-term investments due to financial and market turbulence, inflation, limited economic opportunities, and political instability, especially in developing countries. In such a context, relying on social networks could benefit entrepreneurs, but its relationship with entrepreneurial success remains unclear. Using network theory as a theoretical standpoint, this study aims to understand the underlying mechanisms of the relationship between social networks and entrepreneurial success in SME industries of Pakistan. The indirect effect of knowledge acquisition and the moderating role of green entrepreneurial orientation are also tested. The data was collected from 311 Pakistani SMEs through a self-administered questionnaire and analyzed using structural equation modeling. The results revealed that social networks strongly influenced knowledge acquisition and entrepreneurial success and confirmed the positive moderating role of green entrepreneurial orientation in all relationships. This study significantly underwrites academic literature by identifying a unique theoretical framework that tests the underlying methods for entrepreneurial success for SMEs in an emerging economy. For practitioners, this study empirically proves the significance of social networks that SME managers should consider during strategic planning to achieve business success.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{ahmed_3281,

title = {Brand transgression in corporate social responsibility era: empirical evidence from hospitality industry},

author = {Anzar AHMED and Qurat-ul-ain Talpur and Muhammad Ishtiaq ISHAQ and Tehmeena SHAFQAT},

year  = {2024},

date = {2024-07-01},

journal = {The Service Industries Journal},

pages = {1-25},

abstract = {Consumers rely on prior information and interactions with the brands to develop their expectations through the firm's corporate social responsibility (CSR) initiatives, but some adverse incidents violate the customer-brand relationship. In such circumstances, it is inevitable for the brands to understand how consumers react and how they can be managed strategically. Therefore, this research aims to determine the impact of brand transgression on brand retaliation and the mediating role of negative emotions between brand transgression and brand retaliation. Using attribution theory, this study determines the extent to which the relationship between brand transgression and negative emotions is moderated by brand love and the association between negative emotion and brand retaliation is moderated by positive word-of-mouth (WOM). The data was collected using a survey questionnaire from 357 consumers and analyzed using process macros analysis techniques. The findings show a positive linkage between brand transgression and brand retaliation among consumers in the hospitality industry. Lastly, this study confirmed that brand love weakens the positive relationship between brand transgression and negative emotions, and positive WOM weakens the positive relationship between negative emotions and brand retaliation.},

keywords = {},

pubstate = {online},

tppubtype = {article}

}

@article{ahmad_3291,

title = {Exploring the impact of social media content on travel envy and intention to visit destination: moderating role of narcissist admiration and rivalry},

author = {Rehan AHMAD and Muhammad Ishtiaq ISHAQ and Ali RAZA and Qurat-ul-ain Talpur and Ghulam Murtaza},

url = {https://www.tandfonline.com/doi/full/10.1080/02642069.2024.2374357},

year  = {2024},

date = {2024-07-01},

journal = {The Service Industries Journal},

pages = {1-26},

abstract = {Social networking sites significantly influence the behavioral intentions of travelers. Considering this as an avenue of future research, the current study explores how social media elements induce travel envy using multi-study approaches. Study 1 (N?=?338) is an experimental study aimed at investigating the impact of post type (emotional vs. rational) and post content (luxury vs. non-luxury) on travel envy and intention to visit a destination (IVTD). Study 2 (N?=?190) is a survey-based study that explores the moderating role of narcissism between travel envy and IVTD by considering both post content and type. Study 3 (N?=?289) tests the composite model using survey-based and experimental-based research designs. The findings reveal the robust impact of post type and content in triggering travel envy and intentions amongst recipients of particular social media posts. The emotional-luxury post category has a relatively stronger influence on travel envy and travel intentions than the rational-non-luxury post type. Narcissism is found to play a moderating role in the relationship between travel envy and IVTD.},

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pubstate = {online},

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}