Muhammad Ishtiaq Ishaq

@article{aftab_3486,

title = {How do corporate social responsibility and green information technology capital influence environmental performance? Investigating the role of top management teams' green commitment},

author = {Junaid Aftab and Feng Wei and Nabila Abid and Fahad Aftab and Huma Sarwar and Muhammad Ishtiaq ISHAQ},

url = {https://www.emerald.com/insight/content/doi/10.1108/jic-04-2024-0097/full/html},

year  = {2025},

date = {2025-02-01},

journal = {Journal Of Intellectual Capital},

abstract = {Purpose

The information and communications technology (ICT) industry is revolutionizing the world. However, achieving net zero emissions and sustainable development goals is equally important. This study uses intellectual capital-based and natural resource-based theories to determine whether green information technology capital (GITC) mediates the relationship between corporate social responsibility (CSR) and environmental performance. The role of the top management teams (TMT) green commitment as a moderator between CSR and GITC is also hypothesized.

Design/methodology/approach

Data were collected using multi-wave and multi-respondent strategies from 275 ICT firms to examine these relationships. Structural equation modeling was used for analysis.

Findings

The findings demonstrate that CSR significantly and positively impacts environmental performance, with GITC significantly mediating this relationship. Furthermore, the statistical results confirm that TMT's green commitment significantly strengthens the connection between CSR and GITC.

Originality/value

The significance of TMT's green commitment as a boundary condition that enhances the effectiveness of strategically aligned CSR practices provides novel theoretical insights to extend the CSR literature. Additionally, it offers practical implications for the managers of ICT firms, which are discussed in detail.},

keywords = {},

pubstate = {online},

tppubtype = {article}

}

@article{affandi_3283,

title = {AI assistant is my new best friend! Role of emotional disclosure, performance expectations and intention to reuse},

author = {Sana AFFANDI and Muhammad Ishtiaq ISHAQ and Ali RAZA and Qurat-ul-ain Talpur and Rehan AHMAD},

url = {https://www.sciencedirect.com/science/article/pii/S0969698924003837?via%3Dihub},

year  = {2025},

date = {2025-01-01},

journal = {Journal Of Retailing And Consumer Services},

volume = {82},

pages = {104087},

abstract = {In this modern era, high-tech companies are launching their AI assistants, considering their role in shaping

consumer behavior. This research sheds light by building a conceptual framework using dual process theory to

determine the impact of AI assistant advantage on user engagement and user emotional disclosure, subsequently

influencing the intention to reuse AI with the moderating role of performance expectation. Using a random

sampling method, a structured questionnaire was used for data collection from 644 consumers. The findings

show that AI assistant advantages positively impact user engagement, and user emotional disclosure increases

the intention to reuse AI assistants. This impact of user engagement and user emotional disclosure, along with

performance expectations, maximizes the reuse intention of AI. Managers and marketers in the AI environment

can insinuate the study methods to increase the intention of reuse and may transform their marketing strategies

to promote their businesses using AI more effectively.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{ishaq_3284,

title = {Ecological consciousness, moral self-identity and green conspicuous behavior: Moderating role of religiosity},

author = {Muhammad Ishtiaq ISHAQ and Rukhsar BALOCH and Ali RAZA and Qurat-ul-ain Talpur and Rehan AHMAD},

url = {https://www.sciencedirect.com/science/article/pii/S0969698924003783?via%3Dihub},

year  = {2025},

date = {2025-01-01},

journal = {Journal Of Retailing And Consumer Services},

volume = {832},

pages = {104082},

abstract = {Due to its substantial ecological imprint, the fashion industry is coming under closer examination in a time of increased environmental awareness. Therefore, the interplay of ecological awareness and sustainable consumption in the fashion industry is the focus of this empirical research. This study examines the mediating role of empowerment and self-transformation between moral self-identity, ecological consciousness consumer behavior (ECCB), and consumers' purchase behaviors, along with the moderating role of religiosity. Under the Value Belief Norm theory paradigm, the hypotheses were assessed after collecting data from 542 consumers in Pakistan. The results indicate that empowerment and self-transformation mediate the relationship between self-identity and ECCB with consumers' purchase behaviors. Also, the results provide strong support for religiosity as the boundary condition. The empirical results add to the body of research by illuminating the complex relationship between environmental consciousness and actual spending behaviors, particularly in the context of fashion.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{ahsan_3290,

title = {Let leaders permit nature! Role of employee engagement, environmental values, and sustainable behavioral intentions},

author = {Muhammad Junaid AHSAN and Muhammad Ishtiaq ISHAQ and Ali RAZA and Qurat-ul-ain Talpur},

url = {https://onlinelibrary.wiley.com/doi/10.1002/bse.3898},

year  = {2024},

date = {2024-12-01},

journal = {Business Strategy And The Environment},

volume = {33},

number = {8},

pages = {7905-7921},

note = {The current study examines the relationship between authentic leadership and sustainable behavior intention among employees. We also tested employee engagement as a mediator and environmental value as a boundary condition in Danish manufacturing firms. The data from 346 respondents were obtained using time-lagged and multi-respondent techniques, and the data were analyzed using structural equation modeling. The results revealed that authentic leadership directly impacts sustainable behavior intentions whereas cognitive and behavioral employee engagement mediates the relationship between authentic leadership and sustainable behavioral intentions. Additionally, environmental values strengthen the positive relationship between employee engagement's cognitive and behavioral dimensions and sustainable behavioral intentions. This study advances the social exchange theory by empirically testing the beneficial effects of authentic leadership and employee engagement on the intention to engage in sustainable behavior. We also propose that practitioners emphasize authentic leadership as it can foster employees' environmental values and sustainable behavior intentions that are helpful for the organization's and society's sustainability.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{aftab_3543,

title = {Examining the roles of shared responsibility, perceived identifiability, workplace spirituality and work engagement in employee performance},

author = {Junaid Aftab and Nabila Abid and Muhammad Ishtiaq ISHAQ and Fahad Aftab},

url = {https://www.emerald.com/insight/content/doi/10.1108/ijoem-11-2023-1848/full/html},

year  = {2024},

date = {2024-12-01},

journal = {International Journal Of Emerging Markets},

pages = {1-32},

abstract = {Purpose

The severity of global competition and vast hostile challenges is compelling the information and communications technology (ICT) industry to focus on internal organizational factors to excel in performance. This study investigates the influence of shared responsibility, perceived identifiability and workplace spirituality on employees' performance through work engagement. In addition, the moderating influence of work orientation on the relationships between shared responsibility, perceived identifiability and workplace spirituality with employee performance was also investigated.



Design/methodology/approach

Time-lagged and multisource data were acquired from 267 followers and their 69 immediate supervisors/managers of ICT firms. Structural equation modeling was employed to analyze the data.



Findings

The findings reveal that the impact of shared responsibilities, perceived identifiability and workplace spirituality on performance (e.g. extra-role and in-role) is mediated by work engagement. Additionally, the positive association of perceived identifiability and workplace spirituality with work engagement is more pronounced when work orientation is high, indicating a positive moderation of work orientation.



Originality/value

This is among the initial studies that examine the impact of shared responsibility, perceived identifiability and workplace spirituality on overall employee performance through work engagement. The moderation of work orientation in these proposed relationships has not been previously examined. This study suggests novel theoretical and managerial implications for the ICT industry based on the results.},

keywords = {},

pubstate = {online},

tppubtype = {article}

}

@article{saleem_3280,

title = {Exploring the effect of telepresence and escapism on consumer post-purchase intention in an immersive virtual reality environment},

author = {Tayyaba SALEEM and Qurat-ul-ain Talpur and Muhammad Ishtiaq ISHAQ and Ali RAZA and Muhammad JUNAID},

url = {https://www.sciencedirect.com/science/article/pii/S0969698924003102?via%3Dihub},

year  = {2024},

date = {2024-11-01},

journal = {Journal Of Retailing And Consumer Services},

volume = {81},

pages = {104014},

abstract = {As immersive virtual reality technologies become increasingly sophisticated and transform consumers' consumption patterns, the researchers called for empirical studies to uncover the consequences of immersive technology. Accordingly, this study explores the direct impact of immersion on psychological empowerment and post-purchase intentions. We also determine the mediating role of telepresence and escapism and the moderating role of interaction with avatars. Drawing upon telepresence theory, the conceptual framework was tested using data from 330 respondents. The results of structural equation modeling revealed that telepresence and escapism mediate the relationship between immersion, psychological empowerment, and post-purchase behavior. Moreover, interaction with the avatar also acts as a boundary condition between the relationship of immersion with escapism and telepresence. We extended the existing literature by empirically testing the role of immersive technologies and for practitioners to increase post-purchase behaviors by focusing on telepresence and escapism.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{siddiqi_3282,

title = {Sustainable supply chain, dynamic capabilities, eco-innovation, and environmental performance in an emerging economy},

author = {Roheel Ahmed SIDDIQI and Anna Paola CODINI and Muhammad Ishtiaq ISHAQ and Dima Rachid JAMALI and Ali RAZA},

url = {https://onlinelibrary.wiley.com/doi/10.1002/bse.3976},

year  = {2024},

date = {2024-10-01},

journal = {Business Strategy And The Environment},

abstract = {Organizations can reduce costs and achieve better performance by utilizing supply chain management. However, they face enormous challenges in building eco-friendly supply chains for harmony with nature, especially in emerging economies. Therefore, the current study seeks to determine the direct impact of sustainable supply chain management practices (SSCM) on environmental performance in Pakistani industries. The mediating role of eco-innovation and sustainable, dynamic capabilities and the moderating role of institutional support were also tested. The data from 309 key informants were collected using a multisource approach and analyzed via structural equation modeling. The results indicated that SSCM and eco-innovation positively impact environmental performance, but dynamic capabilities have negatively influenced environmental performance. Additionally, dynamic capabilities and eco-innovation mediate the relationship between SSCM and eco-innovation, and institutional support moderates the relationships positively. These results will enhance the theoretical base in supply chain management literature by exploring the role of SSCM in environmental performance. For practical implications, these results help managers in using institutional support to achieve environmental goals.},

keywords = {},

pubstate = {online},

tppubtype = {article}

}

@article{aftab_3544,

title = {Entrepreneurial orientation and firm performance in SMEs: the mediating role of entrepreneurial competencies and moderating role of environmental dynamism},

author = {Junaid Aftab and Monica Veneziani and Huma Sarwar and Muhammad Ishtiaq ISHAQ},

url = {http://dx.doi.org/10.1108/ijoem-07-2021-1151},

year  = {2024},

date = {2024-10-01},

journal = {International Journal Of Emerging Markets},

volume = {19},

number = {10},

pages = {3329-3352},

abstract = {Purpose

Entrepreneurial orientation is among the vital factors that contribute to performance, especially for small and medium-sized enterprises (SMEs). However, the empirical studies provide mixed results and call for new studies to examine this relationship. Therefore, this study aims to determine the entrepreneurial orientation's (EO) direct and indirect impact (via entrepreneurial competencies) on firm performance. Additionally, the moderating role of environmental dynamism is also tested in entrepreneurial competencies and firm performance relationships.



Design/methodology/approach

The data (N = 332) were collected from managerial rank employees, using a self-administered questionnaire, working in different SMEs in Pakistan. In addition, structural equation modeling (SEM) was executed using SmartPLS 3.2.



Findings

The study's results demonstrate that EO positively influences entrepreneurial competencies and firm performance, and entrepreneurial competencies also mediate the relationship between EO and performance. Additionally, environmental dynamism strengthens the positive relationship between entrepreneurial competencies and performance.



Originality/value

This study identifies that entrepreneurial competency is the missing link between EO and firm performance, due to which the relationship between them is indecisive. This study also contributes to the contingency perspective by explaining the role of environmental dynamism as a boundary condition in strengthening the relationship between entrepreneurial competencies and SMEs' performance in an emerging economy.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{riaz_3292,

title = {Role of social networks and entrepreneurial success: Understanding the dynamics of knowledge acquisition and green entrepreneurial orientation},

author = {Saba RIAZ and Wang YANQING and Muhammad Ishtiaq ISHAQ and Ali RAZA and Roheel Ahmed SIDDIQI},

url = {https://www.sciencedirect.com/science/article/pii/S0959652624025149?via%3Dihub},

year  = {2024},

date = {2024-08-01},

journal = {Journal Of Cleaner Production},

volume = {468},

pages = {143065},

abstract = {Small and medium organizations (SMEs) are the backbone of any country, especially emerging economies like Pakistan. Yet, they hesitate to make long-term investments due to financial and market turbulence, inflation, limited economic opportunities, and political instability, especially in developing countries. In such a context, relying on social networks could benefit entrepreneurs, but its relationship with entrepreneurial success remains unclear. Using network theory as a theoretical standpoint, this study aims to understand the underlying mechanisms of the relationship between social networks and entrepreneurial success in SME industries of Pakistan. The indirect effect of knowledge acquisition and the moderating role of green entrepreneurial orientation are also tested. The data was collected from 311 Pakistani SMEs through a self-administered questionnaire and analyzed using structural equation modeling. The results revealed that social networks strongly influenced knowledge acquisition and entrepreneurial success and confirmed the positive moderating role of green entrepreneurial orientation in all relationships. This study significantly underwrites academic literature by identifying a unique theoretical framework that tests the underlying methods for entrepreneurial success for SMEs in an emerging economy. For practitioners, this study empirically proves the significance of social networks that SME managers should consider during strategic planning to achieve business success.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{ahmed_3281,

title = {Brand transgression in corporate social responsibility era: empirical evidence from hospitality industry},

author = {Anzar AHMED and Qurat-ul-ain Talpur and Muhammad Ishtiaq ISHAQ and Tehmeena SHAFQAT},

year  = {2024},

date = {2024-07-01},

journal = {The Service Industries Journal},

pages = {1-25},

abstract = {Consumers rely on prior information and interactions with the brands to develop their expectations through the firm's corporate social responsibility (CSR) initiatives, but some adverse incidents violate the customer-brand relationship. In such circumstances, it is inevitable for the brands to understand how consumers react and how they can be managed strategically. Therefore, this research aims to determine the impact of brand transgression on brand retaliation and the mediating role of negative emotions between brand transgression and brand retaliation. Using attribution theory, this study determines the extent to which the relationship between brand transgression and negative emotions is moderated by brand love and the association between negative emotion and brand retaliation is moderated by positive word-of-mouth (WOM). The data was collected using a survey questionnaire from 357 consumers and analyzed using process macros analysis techniques. The findings show a positive linkage between brand transgression and brand retaliation among consumers in the hospitality industry. Lastly, this study confirmed that brand love weakens the positive relationship between brand transgression and negative emotions, and positive WOM weakens the positive relationship between negative emotions and brand retaliation.},

keywords = {},

pubstate = {online},

tppubtype = {article}

}

@article{ahmad_3291,

title = {Exploring the impact of social media content on travel envy and intention to visit destination: moderating role of narcissist admiration and rivalry},

author = {Rehan AHMAD and Muhammad Ishtiaq ISHAQ and Ali RAZA and Qurat-ul-ain Talpur and Ghulam Murtaza},

url = {https://www.tandfonline.com/doi/full/10.1080/02642069.2024.2374357},

year  = {2024},

date = {2024-07-01},

journal = {The Service Industries Journal},

pages = {1-26},

abstract = {Social networking sites significantly influence the behavioral intentions of travelers. Considering this as an avenue of future research, the current study explores how social media elements induce travel envy using multi-study approaches. Study 1 (N?=?338) is an experimental study aimed at investigating the impact of post type (emotional vs. rational) and post content (luxury vs. non-luxury) on travel envy and intention to visit a destination (IVTD). Study 2 (N?=?190) is a survey-based study that explores the moderating role of narcissism between travel envy and IVTD by considering both post content and type. Study 3 (N?=?289) tests the composite model using survey-based and experimental-based research designs. The findings reveal the robust impact of post type and content in triggering travel envy and intentions amongst recipients of particular social media posts. The emotional-luxury post category has a relatively stronger influence on travel envy and travel intentions than the rational-non-luxury post type. Narcissism is found to play a moderating role in the relationship between travel envy and IVTD.},

keywords = {},

pubstate = {online},

tppubtype = {article}

}

@article{raza_3534,

title = {Gamification in financial service apps to enhance customer experience and engagement},

author = {Ali RAZA and Sana Rehmat and Muhammad Ishtiaq ISHAQ and Narjes Haj-Salem and Qurat-ul-ain Talpur},

url = {https://onlinelibrary.wiley.com/doi/10.1002/cb.2294},

year  = {2024},

date = {2024-07-01},

journal = {Journal Of Consumer Behaviour},

volume = {23},

number = {4},

pages = {1653-1670},

abstract = {The purpose of this research is twofold: (1) to examine the impact of gamification on user experiences, customer engagement, and purchase intentions in the financial industry and (2) to examine how immediate rewards vs. delayed rewards prompt different consumer behaviors in Pakistan's mobile banking (m-banking) industry. The data for study 1 was collected from 340?m-banking customers using a structured, survey-based questionnaire, while study 2 collected data from 161 customers using an experimental-based study. The structural equation modeling results show that gamification elements are positively related to user experiences and customer engagement, and customer engagement mediates the relationship between gamification and purchase intentions. Moreover, the results of the experimental-based study show that immediate rewards more strongly influence user experiences, customer engagement, and purchase intentions. For theoretical implications, this study extends the scant literature on gamification in the m-banking industry. For managerial implications, this research highlights the essential elements of gamification to increase customer engagement and purchase intentions in the m-banking sector.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{raza_3541,

title = {Virtual reality-based product displays to inspire consumers' purchase intentions: An experimental study},

author = {Ali RAZA and Manahil Wasim and Muhammad Ishtiaq ISHAQ},

url = {https://www.sciencedirect.com/science/article/pii/S0148296324000444?via%3Dihub},

year  = {2024},

date = {2024-03-01},

journal = {Journal Of Business Research},

volume = {175},

pages = {114540},

abstract = {The rapid growth of technology and its perfect utilization by marketers in their product displays transform consumers' purchasing patterns across the globe. Previous literature suggests that in-store product displays are critical in boosting customers' shopping experiences and purchasing decisions. However, they fail to provide enough evidence for using virtual reality-based visual product displays to attract them. Therefore, the purpose of this research is twofold: first is to explore the influence of imaginative and contextual product displays on inspiration and purchase intentions through local and foreign brands, and second is to identify the differential impact of foreign product categories on inspiration and purchase intentions. The need for uniqueness is also tested as a boundary condition in the relationship between inspiration and purchase intention. Using an experimental design, the data from 174 consumers for Study 1A and 154 data for Study 1B, while 301 responses were collected for Study 2 and analyzed using MANOVA and SPSS Hayes' PROCESS method. The results revealed that virtual reality-based contextual displays have a more significant impact on inspiring consumers and leading them to positive purchase intention than virtual reality-based imaginative displays. The results of Study 2 endorsed the significant indirect impact of product displays on purchase intention via inspiration. Also, the need for uniqueness moderates the relationship between inspiration and purchase intentions.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{khan_3542,

title = {Impact of self?esteem and self?gifting on masstige purchase intentions},

author = {Mumtaz Muhammad Khan and Muhammad Ishtiaq ISHAQ and Muazma Iqbal and Ali RAZA},

url = {https://onlinelibrary.wiley.com/doi/10.1111/ijcs.13012},

year  = {2024},

date = {2024-03-01},

journal = {International Journal Of Consumer Studies},

volume = {48},

number = {2},

pages = {e13012},

abstract = {Consumers prefer brands that provide them with symbolic meaning, and they use them to enhance their self-esteem and develop their status and personal images. Self-esteem is an important psychological factor that contributes to an individual's purchase intentions and consumption behavior, but its role in shaping the consumption of masstige brands has not been thoroughly researched. Hence, this research aims: (1) to identify the masstige brands in the smartphone industry of Pakistan using the masstige mean index, and (2) to explore the role of self-esteem in consumer consumption behavior grounded in terms of masstige, self-gifting behavior, and brand personality. Moreover, this study uses self-gifting behavior as the mediator and brand personality as the moderator in the relationship between self-esteem and masstige purchase intention. The data from study 1 (n?=?560) and study 2 (n?=?329) were collected using a self-administered questionnaire and analyzed using structural equation modeling. The results indicate that masstige brand consumption is influenced by self-esteem; this relationship is mediated by self-gifting behavior, and brand personality moderates the association. Theoretically, this study contributes to the masstige theory by exploring the role of self-esteem in masstige consumption in an emerging economy. Practically, this study provides a comprehensive guideline for brand managers to devise effective marketing strategies to build their brands as masstige brands.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{ishaq_3533,

title = {Accomplishing sustainable performance through leaders' competencies, green entrepreneurial orientation, and innovation in an emerging economy: Moderating role of institutional support},

author = {Muhammad Ishtiaq ISHAQ and Huma Sarwar and Junaid Aftab and Simona Franzoni and Ali RAZA},

url = {https://onlinelibrary.wiley.com/doi/10.1002/bse.3557},

year  = {2024},

date = {2024-02-01},

journal = {Business Strategy And The Environment},

volume = {33},

number = {2},

pages = {1515-1532},

abstract = {Implementing sustainable initiatives requires a competent leader who can sense the importance of entrepreneurial opportunities to outperform their competitors using interpersonal and sustainable skills. Considering this, current research seeks the underlying role of green entrepreneurial orientation (GEO) and green innovation (GI) between leaders' competencies and sustainable performance in small- and medium-sized enterprises (SMEs) of an emerging economy. This paper also examines institutional support as a moderator between GI and sustainable performance. The data from 329 SMEs using multi-respondent and time-lagged strategies were collected and analyzed using ?structural equation modeling.? The results demonstrate that leaders' competencies significantly predicted GEO and GI, while GI strongly influences economic performance. Additionally, the association between GI and sustainable performance is strengthened by institutional support. Theoretically, this study empirically tested that leaders' sustainable competencies can lead to GI and sustainable performance. For practitioners, this study proposes that institutional support is an important factor that should be properly exploited for better social, environmental, and economic performance.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{ahmad_3538,

title = {Impression management as a friend or foe? Testing mediating role of narcissism and moderating role of ingratiation},

author = {Rehan AHMAD and Muhammad Ishtiaq ISHAQ and Ali RAZA},

url = {https://link.springer.com/article/10.1007/s12144-023-04628-8},

year  = {2024},

date = {2024-01-01},

journal = {Current Psychology},

volume = {43},

number = {4},

pages = {3657-3668},

abstract = {Small and medium enterprises (SMEs) are identified with their CEOs in the subcontinent. We propose that CEOs, in the pursuit of managing their impressions, usually become narcissistic. This study investigates whether a CEO managing his impression becomes narcissistic and negatively impacts organizational performance. A narcissistic CEO usually greets ingratiation towards himself, which makes the situation even worse. In other words, subordinates' ingratiation towards CEOs plays a moderating role between (i) impression management and organizational performance, (ii) impression management and narcissism, and (iii) narcissism and organizational performance. Hypotheses were tested through a moderated mediation model as data was collected from CEOs of 239 prominent SMEs operating in 23 clusters in Pakistan. Results affirmed that impression management leads to narcissism amongst CEOs, where ingratiation was reported to play a moderating role.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{sarwar_3539,

title = {Influence of HRM on CSR and performance of upscale hotels in developed and developing countries},

author = {Huma Sarwar and Muhammad Ishtiaq ISHAQ and Simona Franzoni},

url = {https://link.springer.com/article/10.1007/s10668-022-02711-x},

year  = {2024},

date = {2024-01-01},

journal = {Environment Development And Sustainability},

volume = {26},

pages = {335-357},

abstract = {The researchers showed their increased interest in linking human resource management (HRM) and corporate social responsibility (CSR) practices in recent studies. HRM is a critical factor in how CSR should be enacted, developed, and understood at a broader level to achieve organizational benefits. Hence, it is evident that current studies are asking for more studies on HRM-CSR nexus, and we argue that such a relationship is necessary and relevant. Probing more in this research stream, the current research investigates the impact of HRM and CSR on sustainable performance. More specifically, this study explores how 3-star, 4-star, and 5-star hotels achieve sustainable performance through HRM and CSR in the hospitality industry of the UK, Italy, and Pakistan. A stratified random sampling technique was used to select the hotels by collecting hotel details from Chambers of the Commerce United Kingdom, Italian Government Statistics, and Pakistan Hotel Associations for the UK, Italy, and Pakistan. Through a highly structured survey questionnaire, the data were collected from 438 UK, 520 Italian, and 354 Pakistani hotels. The results confirm the HRM-CSR-sustainable performance nexus in the hospitality industries of three countries. They show that HRM impact on CSR and sustainable performance is relatively stronger in five-star hotels followed by three-star and then four-star hotels. These results supported the resource-based view theory by providing strong evidence that HRM and CSR are essential resources for achieving sustainable performance and competitive advantage.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{raza_3540,

title = {Testing workplace hazing, moral disengagement and deviant behaviors in hospitality industry},

author = {Ali RAZA and Muhammad Ishtiaq ISHAQ and Dima Rachid JAMALI and Haleema Zia and Narjes Haj-Salem},

url = {https://www.emerald.com/insight/content/doi/10.1108/ijchm-06-2022-0715/full/html},

year  = {2024},

date = {2024-01-01},

journal = {International Journal Of Contemporary Hospitality Management},

volume = {36},

number = {3},

pages = {743-768},

abstract = {Purpose - This study aims to assess the direct impact of workplace hazing and the indirect impact via

moral disengagement on organizational deviance behavior and negative word-of-mouth (WOM)

communication in the hospitality industry of Pakistan. This research also addresses the significance of

psychological (resilience) and social factors (friendship prevalence) as moderators of the relationship between

workplace hazing and moral disengagement.

Design/methodology/approach - Using a multirespondent strategy, the data was collected from 319

newcomers employed in the Pakistani hospitality industry and analyzed using structural equation modeling.

Findings - The results reveal that workplace hazing increases moral disengagement, organizational

deviance and negative WOM communication. Moreover, various psychological factors can significantly

decrease and mediate the negative influence of workplace hazing on moral disengagement.

Practical implications - The managers should explicitly and formally handle the workplace hazing

issues like harassment and bullying to build a positive working environment for newcomers.

Originality/value - This study addresses a gap in determining the significance of workplace hazing and

its impact on moral disengagement, organizational deviance and negative WOM communication. Also, this

study contributes to the literature by examining either social or psychological factors that play an important

role in dampening the negative impact of workplace hazing.

Keywords Workplace hazing, Moral disengagement, Organizational deviance,

Word-of-mouth communication, Resilience, Friendship prevalence, Deviant behavior},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{aftab_3537,

title = {Ethical leadership, workplace spirituality, and job satisfaction: moderating role of self-efficacy},

author = {Junaid Aftab and Huma Sarwar and Alina Kiran and Muhammad Imran Qureshi and Muhammad Ishtiaq ISHAQ and Sadaf Ambreen and Arqam Javed Kayani},

url = {https://www.emerald.com/insight/content/doi/10.1108/ijoem-07-2021-1121/full/html},

year  = {2023},

date = {2023-12-01},

journal = {International Journal Of Emerging Markets},

volume = {18},

number = {12},

pages = {5880-5899},

abstract = {Purpose

In the 21st century, spirituality is becoming an interesting phenomenon in the workplace and has been discussed by academicians, researchers, and practitioners alike. This growing knowledge offers important insights and calls for conceptual and empirical studies on workplace spirituality. Accordingly, the current research aims to examine how ethical leadership (EL) helps to foster workplace spirituality and job satisfaction (JS) in the information technology (IT) industry. Additionally, it investigates the mediating role of workplace spirituality and moderating role of self-efficacy (SE) in the relationship between EL and JS.



Design/methodology/approach

Using a cross-sectional design, the data were collected from 268 employees in the IT industry and analyzed on SmartPLS 3.2 using structural equation modeling.



Findings

The findings indicated that EL promotes a sense of spirituality and increases JS. Additionally, results suggested that workplace spirituality partially mediates, and SE moderates the relationship between EL and JS.



Practical implications

The results suggest that the top executives should work on identifying and developing ethical qualities to promote a sense of meaningfulness (workplace spirituality) and increase JS.



Originality/value

The research provides an important contribution to the academic literature by exploring the role of EL in fostering spirituality among employees and the moderation of SE on the relationship between EL and JS in the services industry.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{raza_3536,

title = {Trust recovery tactics in financial services: the moderating role of service failure severity},

author = {Ali RAZA and Rodoula Tsiotsou and Muhammad Sarfraz and Muhammad Ishtiaq ISHAQ},

url = {http://dx.doi.org/10.1108/ijbm-10-2022-0447},

year  = {2023},

date = {2023-12-01},

journal = {International Journal Of Bank Marketing},

volume = {41},

number = {7},

pages = {1611-1639},

abstract = {Purpose

Given the fierce competition in financial services, service failure management and trust restoration tactics are becoming strategic priorities. Studies investigating trust restoration have increased over the years due to the significance of trust in services and the frequency of trust violations. Drawing on the sense-making and defensive approaches of attribution theory, this study aims to explore the effectiveness of various trust recovery tactics (e.g. apology, explanation, and investigation) in financial services considering the prevalence of service failure severity.



Design/methodology/approach

Based on a scenario-based survey, this study gathered data from 402 consumers of different banks in Pakistan. The study analyzed the data using ordinary least square regressions and structural equation modeling.



Findings

The study indicated that explanation is more effective in repairing character-competence and commitment-based trust, while investigation remained highly effective for inducing congruence-based trust. Interestingly, an apology was more effective for communication-based trust repairing, while context-based trust recovery was unaffected against all recovery tactics. Despite the prevalence of severe service failure, recovery actions proved fully effective for character-competence and commitment-based trust while partially effective for congruence-based trust recovery. This study also found that severe service failure undermines the effectiveness of recovery actions in repairing communication and context-based trust.



Originality/value

The study extends the literature on trust recovery by integrating sense-making and defensive attribution theory. The sense-making approach contributes to the existing knowledge on trust recovery by elucidating how consumers and service providers develop a shared understanding to facilitate the recovery mechanism of multidimensional trust in financial services.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{hussain_3535,

title = {Fear of missing out and compulsive buying behavior: The moderating role of mindfulness},

author = {Sajjad Hussain and Ali RAZA and Ali Haider and Muhammad Ishtiaq ISHAQ and Qurat-ul-ain Talpur},

url = {https://www.sciencedirect.com/science/article/pii/S096969892300259X?via%3Dihub},

year  = {2023},

date = {2023-11-01},

journal = {Journal Of Retailing And Consumer Services},

volume = {75},

pages = {103512},

abstract = {The current study investigates the relationship between the fear of missing out (FoMO) and depression, anxiety, materialism, and compulsive buying behavior (CBB). Furthermore, the study also investigates the potential moderating role of mindfulness in the relationship between FoMO and outcomes. A self-administered questionnaire was used to obtain data from 569 participants, and structural equation modeling was used to analyze that data through SmartPLS. The finding showed that FoMO has a positive and significant effect on CBB, whereas depression, social anxiety, and materialism partially mediate the relationship between FoMO and CBB. Additionally, mindfulness has a significant moderating role in the relationship between FoMO and negative consequences. This study underscores the significance of mindfulness-based interventions in mitigating the adverse effects of FoMO on depression, social anxiety ...},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{ishaq_3559,

title = {Masstige Marketing: A scale development and validity study},

author = {Muhammad Ishtiaq ISHAQ and Ali RAZA and Boris Bartikowski and Huma Sarwar and Zia Ur-Rehman},

url = {https://www.sciencedirect.com/science/article/abs/pii/S0148296323004708?via%3Dihub},

year  = {2023},

date = {2023-11-01},

journal = {Journal Of Business Research},

volume = {166},

pages = {114111},

abstract = {Luxury brands successfully use a masstige marketing strategy by offering consumers social status, prestige, and

rarity at premium prices. Using Churchill's (1979) scale development framework, this study proposes MasCal to

address the recent calls on conceptualization and measurement of masstige marketing as an advancement in the

strategic brand management domain. The five-dimensional masstige marketing scale covers self-congruence,

prestige, brand knowledge, brand loyalty, and willingness to pay the premium price. The generalizability and

nomological validity of the scale was examined by conducting three different studies in the restaurant, airline,

and automobile industry. We outline comprehensive theoretical and practical implications hereunder.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{raza_3532,

title = {How fashion cewebrity influences customer engagement behavior in emerging economy? Social network influence as moderator},

author = {Ali RAZA and Muhammad Ishtiaq ISHAQ and Ayesha Khan and Rehan AHMAD and Narjes Haj-Salem},

url = {http://dx.doi.org/10.1016/j.jretconser.2023.103392},

year  = {2023},

date = {2023-09-01},

journal = {Journal Of Retailing And Consumer Services},

volume = {74},

pages = {103392},

abstract = {Social media provides opportunities for individuals to become cewebrities by gaining fame via their presence on different platforms such as Instagram, Facebook, and TikTok. But, how cewebrities are engaging consumers is an under-developed research area that needs researchers' attention. Therefore, this research aims to determine the influence of fashion cewebrity on opinion leaders and customer engagement behaviors in the apparel fashion industry. Also, the moderating role of social networking influence in the relationship between opinion leadership and customer engagement is tested. The data was collected from 472 consumers following fashion cewebrities of five luxury apparel brands, and hypotheses were tested using structural equation modeling. The results confirmed the validity of the newly established scale of fashion cewebrity and endorsed the fashion cewebrity's impact on opinion leadership while opinion leadership mediates the fashion cewebrity - customer engagement behavior relationship. This study proposes that the managers should involve fashion cewebrities during all product development and promotion stages and establish collaboration to reap profit and create strong brand equity.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{raza_3521,

title = {Technostressors and service employees outcomes: a longitudinal study},

author = {Ali RAZA and Muhammad Ishtiaq ISHAQ and Haleema Zia and Zia Ur-Rehman and Rehan AHMAD},

url = {https://www.tandfonline.com/doi/full/10.1080/02642069.2022.2081685},

year  = {2023},

date = {2023-08-01},

journal = {Service Industries Journal},

volume = {42},

number = {13-14},

pages = {1030-1053},

abstract = {This study determines the impact of technostress creators on employee wellbeing dimensions and employee engagement. This study also examines the moderating role of mindfulness and optimism to use technology between technostress creator and employee wellbeing. A longitudinal research design was adopted to collect the data from 286 government employees involved in public dealing during two waves of COVID-19 in Pakistan. The data were assessed using structural equation modeling and Hayes' method to test mediation and moderation. The study findings shed important light on the role of personal resources in reducing stress over a time period. The results conclude that technostress creators negatively influence employee wellbeing dimensions and employee engagement in both waves. Also, personal resources, i.e. mindfulness and optimism to use technology, dampen the negative association of ...},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{malik_3530,

title = {Impact of minimalist practices on consumer happiness and financial well-being},

author = {Faiza Malik and Muhammad Ishtiaq ISHAQ},

url = {https://www.sciencedirect.com/science/article/pii/S0969698923000802?via%3Dihub},

year  = {2023},

date = {2023-07-01},

journal = {Journal Of Retailing And Consumer Services},

volume = {73},

pages = {103333},

abstract = {This study assesses the relationship between minimalism, financial well-being, and happiness. The role of age and spirituality and their impact on minimalism, happiness, and financial well-being is also investigated. The upward spiral theory of change posits that making positive lifestyle changes can bring about happiness and well-being and has been used as a theoretical framework. Data is conveniently collected from 343 Pakistani consumers using survey questionnaires and analyzed in SPSS and M Plus software. Results indicate that minimalism directly affects financial well-being, spirituality, and happiness. Similarly, financial well-being also has a direct positive impact on happiness. Minimalism has been found to indirectly effects happiness via financial well-being. Interestingly, age and spirituality have weakened the relationship between minimalism and happiness. In contrast, the role of age as a moderator between minimalism and spirituality is insignificant. This paper provides exciting insights into the relatively new concept of minimalism and its consequences.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{ishaq_3531,

title = {Envy: definitions, approaches and implications},

author = {Muhammad Ishtiaq ISHAQ and Rehan AHMAD},

url = {https://www.tandfonline.com/doi/full/10.1080/02642069.2023.2169278},

year  = {2023},

date = {2023-06-01},

journal = {Service Industries Journal},

volume = {43},

number = {9-10},

pages = {727-763},

abstract = {While envy is a complex emotion to date, voluminous work has been done on the subject; however, no study has been conducted to resolve the debate on key envy-related concepts such as its definition, approaches and dimensions. Having its roots back in 1712, the explorations about envy have radically increased, especially in the twenty-first century, resulting in myriad theoretical and empirical developments. This paper takes this initiative by reviewing 76 systematically selected articles published in the services context in 41 journals to summarize the evolution of envy while addressing key research questions (what is envy, its nature, antecedents, and outcomes). Based on the review, this study tries to resolve the debate regarding two key elements of envy: its definition and approaches, i.e. unitary and dual. Following the unitary approach, we reported the most practical definition of envy and found that the view of self generates positive outcomes, and the view of others generates negative outcomes of envy.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{ahmad_3529,

title = {Supply chain agility and firm performance: testing serial mediations in pharmaceutical industry},

author = {Rehan AHMAD and Khurram Shahzad and Muhammad Ishtiaq ISHAQ and Junaid Aftab},

url = {https://www.emerald.com/insight/content/doi/10.1108/bpmj-11-2022-0586/full/html},

year  = {2023},

date = {2023-05-01},

journal = {Business Process Management Journal},

volume = {29},

number = {4},

pages = {991-1009},

abstract = {Purpose

The supply chain agility (SCA) is becoming a source of competitive differentiation but debate on its antecedents which can result in optimal firm performance is still non-pervasive in the literature. Taking this gap into consideration, the current research aimed at investigating various enablers of supply chain agility of Pakistani pharmaceutical industry.



Design/methodology/approach

The data were collected from 204 top executives working in different supply chain functions including planning, supplying, operations and purchasing in national and multinational pharmaceutical companies in Pakistan.



Findings

Through serial-mediation model, results revealed the strength of various SCA enablers, along with the mediating roles of delivery dependability.



Originality/value

This study adds in the literature on how various supply chain enablers and competencies help the organizations to achieve supply chain agility and performance, especially in a developing country.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{haj-salem_3528,

title = {Employee engagement, innovative work behaviour, and employee wellbeing: Do workplace spirituality and individual spirituality matter?},

author = {Narjes Haj-Salem and Muhammad Ishtiaq ISHAQ and Samina Yaqoob and Ali RAZA and Haleema Zia},

url = {https://onlinelibrary.wiley.com/doi/10.1111/beer.12463},

year  = {2023},

date = {2023-04-01},

journal = {Business Ethics, the Environment and Responsibility},

volume = {32},

number = {2},

pages = {657-669},

abstract = {Promoting innovative work behaviour and employee wellbeing has become essential as it endows companies with competitive advantages to thrive in today's complex business environment. This study investigates the role of workplace spirituality in inducing innovative work behaviour and employee wellbeing based on the social exchange theory and the spillover theory. It also looks at the previously unexplored mediating function of employee engagement in the relationship between workplace spirituality and the outcomes above. Additionally, it examines the interactive effect of workplace spirituality and individual spirituality on employee engagement. Two waves of survey data were collected from 538 employees and their managers working in the IT sector in Pakistan. This study contributes to the expanding corpus of research on workplace spirituality, confirming that the latter positively influence innovative work behaviour and employee wellbeing. The mediating effect of employee engagement on the relationship between workplace spirituality and innovative work behaviour and employee wellbeing is also significant. Further, the results confirm that the influence of workplace spirituality on employee engagement is contingent on the degree of individual spirituality. Theoretical contributions and practical implications are discussed.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{shafqat_3525,

title = {Fashion consumption using minimalism: Exploring the relationship of consumer well-being and social connectedness},

author = {Tehmeena SHAFQAT and Muhammad Ishtiaq ISHAQ and Anzar AHMED},

url = {https://www.sciencedirect.com/science/article/pii/S0969698922003083?via%3Dihub},

year  = {2023},

date = {2023-03-01},

journal = {Journal Of Retailing And Consumer Services},

volume = {71},

pages = {103215},

abstract = {The dominance of minimalism as a lifestyle among individuals and its influence on sustainable consumption has increased significantly; still, the concept within academic literature is conjecture in nature and exploratory to date. Also, a concrete definition of the concept and empirical evidence is lacking in academic literature and hence needs to be systemically established. In this context, minimalism has been proposed as a deliberate paradigm shift in consumer behavior grounded on the sustainable lifestyle principle. The data were collected using a highly structured questionnaire from 436 consumers and analyzed using process macros analysis techniques. The study indicates that minimalism is a sustainable lifestyle choice and helps people in achieving consumer well-being and life satisfaction focus on what matters the most in life and where to devote their energies. As a result, people with greater life ...},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{yaqoob_3526,

title = {Family or otherwise: Exploring the impact of family motivation on job outcomes in collectivistic society},

author = {Samina Yaqoob and Muhammad Ishtiaq ISHAQ and Mamoona Mushtaq and Ali RAZA},

url = {https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2023.889913/full},

year  = {2023},

date = {2023-03-01},

journal = {Frontiers In Psychology},

volume = {14},

pages = {1-15},

abstract = {The motive of the current research is to determine the influence of family motivation on intent to leave and job performance using self-determination theory. Moreover, this study also explores the moderating role of collectivistic culture and the mediating role of psychological meaningfulness on the relationship between family motivation and work outcomes. The data (N =?175) were collected from paramedical staff working in Pakistani public hospitals, and data was analyzed using PROCESS method. The findings revealed that family motivation enhanced employee job performance and lessened employees' intent to leave. At the same time, family motivation and psychological meaningfulness are stronger in highly collectivistic cultures compared to less collectivist cultures. This study extends the investigation of the newly developed construct of family motivation by focusing on psychological meaningfulness and collectivistic culture. Moreover, this study is the first to introduce psychological meaningfulness as a mediator and collectivistic culture as a moderator for the relationship between family motivation and employee job outcomes. This study provides several critical insights for the hospitals by exploring the importance of family motivation as a potential motivational resource for maintaining high employee job-performance levels and lessening the intent of employees to leave.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{ishaq_3527,

title = {The nexus of human resource management, corporate social responsibility and sustainable performance in upscale hotels: a mixed-method study},

author = {Muhammad Ishtiaq ISHAQ and Huma Sarwar and Simona Franzoni and Ofelia Palermo},

url = {https://www.emerald.com/insight/content/doi/10.1108/ijoem-04-2022-0714/full/html},

year  = {2023},

date = {2023-03-01},

journal = {International Journal Of Emerging Markets},

volume = {20},

number = {13},

pages = {1-29},

abstract = {Purpose

Considering the significance of the human resource management (HRM) and corporate social responsibility (CSR) relationship, the aim of this research is twofold: first is to measure the cultural differences between HRM, CSR and sustainable performance relationship (study 1) and second is to identify the how HRM instigates CSR and sustainable performance (study 2) in the hospitality industry of UK and Pakistan.



Design/methodology/approach

A mixed-method approach was used to collect the qualitative and quantitative data from upscale hotels. In Study 1, a multi-respondent and time-lagged strategy was employed to collect the data from 162 Pakistani and 290 UK upscale hotels. In Study 2, in-depth semi-structured interviews were conducted to understand the HRM-CSR-performance nexus.



Findings

The results of Study 1 highlight the significant cultural differences in the relationships of HRM-CSR-performance, while Study 2 explains that ethical culture, shared objectives, transparency, training and development, and economic incentives are the factors that push the employees to take part in CSR-related activities and attaining higher sustainable performance.



Originality/value

This study addresses the debate on the difference between cross-cultural studies related to implementing Western theories in shaping, developing and implementing business strategies, including CSR, HRM and sustainable performance in an Asian context.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{sarwar_3524,

title = {Achieving business competitiveness through corporate social responsibility and dynamic capabilities: An empirical evidence from emerging economy},

author = {Huma Sarwar and Junaid Aftab and Muhammad Ishtiaq ISHAQ and Muhammad ATIF},

url = {https://www.sciencedirect.com/science/article/pii/S095965262205394X?via%3Dihub},

year  = {2023},

date = {2023-02-01},

journal = {Journal Of Cleaner Production},

volume = {386},

pages = {135820},

abstract = {The automobile industry is adopting various processes, including innovation and dynamic capabilities, to foster economic growth and survival without negatively affecting the environment. This study investigates the indirect role of green innovation and environmental performance in the relationships of corporate social responsibility and dynamic capabilities with business competitiveness. Additionally, this research explores government support as a boundary condition in strengthening (or vice versa) the impact of dynamic capabilities and corporate social responsibility on green innovation. We used a self-administered survey questionnaire to collect data from 344 respondents in Pakistan's automobile industry. The structural equation modeling results revealed that green innovation and environmental performance act as mediators and government support strengthens dynamic capabilities and corporate social ...},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{ahmad_3522,

title = {The blessing or curse of workplace friendship: Mediating role of organizational identification and moderating role of political skills},

author = {Rehan AHMAD and Muhammad Ishtiaq ISHAQ and Ali RAZA},

url = {https://www.sciencedirect.com/science/article/pii/S0278431922002250?via%3Dihub},

year  = {2023},

date = {2023-01-01},

journal = {International Journal Of Hospitality Management},

volume = {108},

pages = {103359},

abstract = {Workplace friendship is becoming a complex phenomenon in a working environment that signifies a need for a better understanding of when and how workplace friendship has positive and negative outcomes, specifically during the COVID-19 pandemic. Based on the social exchange theory, this study aims to determine the impact of workplace friendship on organizational identification and its subsequent influence on job embeddedness, job performance, and employee wellbeing, along with the moderating role of political skills in all relationships. Using a self-administered questionnaire, the final data from 206 hotel employees were collected during three waves of COVID-19. The results highlighted that workplace friendship negatively influences organizational identification in the first wave, while organizational identification negatively relates to job performance in the first- and second waves. Moreover ...},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{ahmad_3523,

title = {Social exchange theory: Systematic review and future directions},

author = {Rehan AHMAD and Muhammad Rafay Nawaz and Muhammad Ishtiaq ISHAQ and Mumtaz Muhammad Khan and Hafiz Ahmad Ashraf},

url = {https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.1015921/full},

year  = {2023},

date = {2023-01-01},

journal = {Frontiers In Psychology},

volume = {13},

pages = {1-15},

abstract = {Social exchange theory (SET) is one of the most influential theories in social sciences, which has implications across various fields. Despite its usefulness being a typical social transaction, there is a need to look at it from the lens of psychological transactions to further its evolution and to identify future directions. After generally reviewing 3,649 articles from the Social Science Citation Index and Scopus, a total of 46 articles were selected for final review using a comprehensive systematic review approach. We have highlighted the need for further research in psychological transactions, reciprocity principles, exchange relations, and the impact of various factors on the exchange process. Among other exchange rules (social, economic, and psychological) and transactions (social, economic, and psychological), this research provides an elevation platform for the less explored exchange rules in psychological transactions. Among other theories in the social sciences, social exchange theory is a theory that shadows many other theories under its umbrella.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{ishaq_3514,

title = {The red and green signals for industrial salesforce: testing an integrated framework},

author = {Muhammad Ishtiaq ISHAQ and Huma Sarwar and Arif Azeez Ansari and Roheel Ahmed SIDDIQI},

url = {http://dx.doi.org/10.1108/jbim-05-2020-0235},

year  = {2022},

date = {2022-11-01},

journal = {Journal Of Business & Industrial Marketing},

volume = {37},

number = {12},

pages = {2453-2467},

abstract = {Purpose

A highly competitive business environment needs a creative strategy for long-term survival and a competitive advantage in an uncertain market environment. This objective induces organizations to adopt innovative workplace behavior for better performance. Accordingly, this study aims to examine the impact of spirit at work (SAW), perceived identifiability and shared responsibility on innovative work behavior (IWB) and task performance.



Design/methodology/approach

The data was collected from 72 business-to-business (B2B) sales teams consisting of 561 employees working in Pakistan's B2B industries. The data was then analyzed using PROCESS macro to test the research hypotheses.



Findings

The results have shown a surprising and inconsistent finding where shared responsibility has a relatively more substantial and positive influence on IWB and task performance than perceived identifiability and SAW.



Research limitations/implications

The shared responsibility dimension of ?social loafing theory? always negatively influences work-related outcomes, but this study refutes this claim. Therefore, researchers should explore social loafing theory in cultures with a higher collectivism score on the Hofstede cultural model.



Practical implications

This study motivates the sales manager to reassess the shared responsibility concept, as it may play a synergetic role in boosting innovation in selling approaches.



Originality/value

As per the researchers' best knowledge, research on social loafing theory has never been conducted in a selling context, specifically in a collectivistic society.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{aftab_3513,

title = {The Nexus of Management Innovation, Performance Management, and Organizational Performance in the Pakistani Construction Industry},

author = {Junaid Aftab and Huma Sarwar and Nabila Abid and Muhammad Ishtiaq ISHAQ and Alina Kiran and Fahad Aftab},

url = {http://dx.doi.org/10.7206/cemj.2658-0845.88},

year  = {2022},

date = {2022-11-01},

journal = {Central European Management Journal},

volume = {30},

number = {4},

abstract = {Purpose: The construction industry in Pakistan faces a turbulent environment and multiple challenges

to achieve its targets. In such situations, the interest in innovation grows, especially in management

innovation, and the conviction about its significant role in boosting organizational performance gains

researchers' interest. Accordingly, this article examines the mediating role of performance management in the relationship between management innovation and organizational performance.

Design/methodology/approach: Data were collected through a survey-based method from 281 managerial-rank employees working in the construction industry of Pakistan. The data were analyzed using

PROCESS macro.

Findings: The results reveal that management innovation and performance management directly

influence organizational performance, while we also confirmed the mediating role of performance

management.

Implication: The association between management innovation and performance may seem palpable,

but the recent literature asks for a reinvestigation. In tough competition and uncertain market

situations, management innovation fosters knowledge creation and helps organizations adapt and

drive them to higher performance.

Originality/value: The study results enrich the scholarship about the role of management innovation

in stimulating organizational performance and performance management.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{nawaz_3520,

title = {Team diversity, conflict, and trust: Evidence from the health sector},

author = {Muhammad Rafay Nawaz and Muhammad Ishtiaq ISHAQ and Rehan AHMAD and Muhammad Faisal and Ali RAZA},

url = {https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.935773/full},

year  = {2022},

date = {2022-10-01},

journal = {Frontiers In Psychology},

volume = {13},

pages = {935773},

abstract = {The current study aims to determine the impact of diversity and intra-team trust on conflict within the health sector of Pakistan. This study also measures the moderating role of trust in the relationship between diversity and conflict among team members. Data was collected using personally administered questionnaires from 61 teams, including 377 respondents working in 4 public sector hospitals in Pakistan, which were selected using a simple random sampling technique. The results revealed that diversity (as a composite) positively influences task conflict, while its two components?surface-level diversity and deep-level diversity?are associated positively with task conflict. Moreover, the results also lead to an exciting finding that trust among team members could reduce the positive influence of diversity on team members' conflict. The implications for theory and practitioners are presented along with the avenues for future research directions.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{haj-salem_3518,

title = {How anticipated pride and guilt influence green consumption in the Middle East: The moderating role of environmental consciousness},

author = {Narjes Haj-Salem and Muhammad Ishtiaq ISHAQ and Ali RAZA},

url = {https://www.sciencedirect.com/science/article/pii/S0969698922001552},

year  = {2022},

date = {2022-09-01},

journal = {Journal Of Retailing And Consumer Services},

volume = {68},

pages = {103062},

abstract = {This research empirically tests the combined effect of anticipated pride, anticipated guilt, and environmental consciousness in parallel to the Theory of Planned Behavior's main components on green purchase intention. For the first time, it also explores the interaction of environmental consciousness, anticipated pride, anticipated guilt, and attitude, respectively, on green purchase intention. Analysis of 304 responses collected from consumers in the United Arab Emirates revealed that environmental consciousness, attitude towards green products, anticipated pride, and anticipated guilt positively influence the intention to purchase green products, but not perceived behavioral control and subjective norms. Interestingly, anticipated pride increases green purchase intention under low level of environmental consciousness, while anticipated guilt decreases purchase intention. In contrast, anticipated guilt positively influences green purchase intention under high environmental consciousness, while anticipated pride does not. This study extends current knowledge related to green purchase behavior and provides a nuanced understanding of the influence of anticipated emotions. It also provides practical implications for marketers in the Middle East to formulate effective strategies to stimulate green products consumption.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{aftab_3519,

title = {Organizational ambidexterity, firm performance, and sustainable development: Mediating role of entrepreneurial orientation in Pakistani SMEs},

author = {Junaid Aftab and Monica Veneziani and Huma Sarwar and Muhammad Ishtiaq ISHAQ},

url = {https://www.sciencedirect.com/science/article/pii/S0959652622025483?via%3Dihub},

year  = {2022},

date = {2022-09-01},

journal = {Journal Of Cleaner Production},

volume = {367},

pages = {132956},

abstract = {This empirical research investigates the mediating role of entrepreneurial orientation in the relationships between organizational ambidexterity and sustainable development engagement and firm performance. The data were collected from 339 small and medium enterprises using a time-lagged approach and further analyzed using structural equation modeling. The results confirm the mediation of entrepreneurial orientation in the relationships between organizational ambidexterity and firm performance and sustainable development engagement. Institutional support also strengthens the entrepreneurial orientation relationship with firm performance and sustainable development practices. This study provides detailed theoretical and managerial implications by effectively using institutional support to increase firm performance and sustainable development engagement.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{ishaq_3517,

title = {Analyzing antecedents and consequences of multidimensional green brand equity},

author = {Muhammad Ishtiaq ISHAQ and Eleonora Di Maria and Rizwan Qaiser Danish},

url = {https://www.tandfonline.com/doi/abs/10.1080/02642069.2021.1987416},

year  = {2022},

date = {2022-06-01},

journal = {Service Industries Journal},

volume = {42},

number = {5-6},

pages = {453-479},

abstract = {As consumers are paying more attention to environmental issues, many hoteliers are in the process of transforming their businesses to reinforce their promises to achieve sustainability to pursue higher brand equity. In this context, the current research endeavors to test the nomological validity of a newly established multidimensional green brand equity (MGBE) scale in the hospitality industry, and investigate the relative impact of brand credibility, country of origin, and brand trust on MGBE dimensions and its consequences in the European hotel industry. The data were collected from 1291 tourists and analyzed using structural equation modeling. This study confirms the nomological validity of a unique MGBE scale - sustainability, social influence, perceived quality, brand leadership, brand awareness, and brand association - and indicates that COO has a stronger impact on brand leadership, whereas brand credibility has a stronger influence on sustainability. Moreover, perceived quality and brand leadership have a stronger impact on purchase intentions, while sustainability and social influence have a strong influence on brand preference.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{aftab_3515,

title = {Entrepreneurial orientation, entrepreneurial competencies, innovation, and performances in SMEs of Pakistan: Moderating role of social ties},

author = {Junaid Aftab and Monica Veneziani and Huma Sarwar and Muhammad Ishtiaq ISHAQ},

url = {https://onlinelibrary.wiley.com/doi/abs/10.1111/beer.12415},

year  = {2022},

date = {2022-01-01},

journal = {Business Ethics, the Environment and Responsibility},

volume = {31},

number = {2},

pages = {419-437},

abstract = {The current study examines the mediating role of innovation and entrepreneurial competencies in entrepreneurial orientation's relationship with financial, social, and environmental performance. This research also determines the role of social ties in strengthening the association between innovation and entrepreneurial competencies with social, financial, and environmental performance. Using multi-source and time-lagged studies, the data was collected from 297 small and medium-sized enterprises (SMEs) in Pakistan, and structural equation modeling was used to test direct, indirect, and moderating hypotheses. The findings show that entrepreneurial orientation, entrepreneurial competencies, and innovation positively correlate with all the types of performance under investigation and confirm the mediating role of innovation and entrepreneurial competencies. Additionally, social network ties strengthen innovation?financial performance, and entrepreneurial competencies?social performance relationship. This research proposes significant theoretical and managerial implications by determining the impact of entrepreneurial orientation on SMEs in Pakistan.},

keywords = {},

pubstate = {online},

tppubtype = {article}

}

@article{franzoni_3512,

title = {The Mediating Role of HRM in the Relationship between CSR and Performance in the Hospitality Industry},

author = {Simona Franzoni and Huma Sarwar and Muhammad Ishtiaq ISHAQ},

url = {https://www.mdpi.com/2071-1050/13/24/13699},

year  = {2021},

date = {2021-12-01},

journal = {Sustainability},

volume = {13},

number = {24},

pages = {13699},

abstract = {In recent years, the concepts of human resource management (HRM) and corporate social responsibility (CSR) have gained significant focus across industries. The role and implications of CSR are vital for organizational success; similarly, HRM plays a vital role in understanding, developing, and implementing CSR strategies. Therefore, we claimed that the nexus of HRM and CSR is worthwhile to study and relevant in the current pandemic situation. Despite recent calls about the role of human resource management (HRM) and corporate social responsibility (CSR) in achieving sustainable performance, a few studies have investigated their role combinedly in the hospitality industry, especially in a cross-cultural context. Therefore, the present study addresses the current lack of comparative research about the impact of HRM and CSR on sustainable performance in the hospitality industry of Pakistan, the UK, and Italy and shows the mediating role of HRM in such a relationship. A quantitative methodology is applied to the survey of the employees from 354 Pakistani, 438 British, and 520 Italian hotels working in three-, four-, and five-star hotels. The results showed a positive correlation between CSR, HRM, and sustainable performance. Moreover, the results also indicated significant differences among the three countries analyzed concerning the mediating role of HRM in this relationship.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{ashraf_3511,

title = {EFQM enablers and business performance relationship: Examining mediating role of organizational learning culture in Pakistani textile sector},

author = {Hafiz Ahmad Ashraf and Muhammad Ishtiaq ISHAQ and Mumtaz Muhammad Khan},

url = {https://www.emerald.com/insight/content/doi/10.1108/rjta-01-2021-0004/full/html},

year  = {2021},

date = {2021-11-01},

journal = {Research Journal of Textile and Apparel},

volume = {25},

number = {4},

pages = {431-443},

abstract = {Purpose

This paper aims to determine the influence of the European Foundation for Quality Management (EFQM) excellence enablers on the financial, market and non-financial performance of the textile companies in Pakistan. Moreover, the mediating role of organizational learning culture is also tested in EFQM enablers and performance relationships.



Design/methodology/approach

Using a multi-respondent strategy, the data was collected from 254 textile firms registered with All Pakistan Textile Mills Association (APTMA) using a highly structured questionnaire. The data were analyzed using structural equation modeling via AMOS v.22.



Findings

The results reveal that EFQM excellence enablers significantly influence financial, non-financial and market performance. Furthermore, organizational learning culture (OLC) significantly positively mediates the relationship between EFQM excellence enablers and business performance.



Research limitations/implications

This study enhances the literature of EFQM enablers and microfoundations of institutional theory in the textile industry of developing countries and proposes a way forward to the effective utilization of such enablers for higher performance.



Originality/value

This research is the first of its kind that empirically tests the microfoundations of institutional theory concerning EFQM, OLC and performance in the textile industry of Pakistan.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{ishaq_3509,

title = {Multidimensional green brand equity: A cross-cultural scale development and validation study},

author = {Muhammad Ishtiaq ISHAQ},

url = {https://journals.sagepub.com/doi/10.1177/1470785320932040},

year  = {2021},

date = {2021-09-01},

journal = {International Journal Of Market Research},

volume = {63},

number = {5},

pages = {560-575},

abstract = {A plethora of studies indicate that brand equity is an intangible asset that played a vital role in increasing overall performance and customer preferences. The next logical questions would be the following: ?How can a firm offer eco-friendly brands?? and ?How can one measure green brand equity?? The purpose of this research is to propose an original, unique, and validated scale to measure multidimensional green brand equity for both products and services in a cross-cultural context. This study used a multistep scale development research design, and collected data from 980 consumers of telecommunication and home appliances industries in Pakistan and Italy. The six-dimensional green brand equity scale consists of social influence, sustainability, perceived quality, brand awareness, brand association, and brand leadership. As the green brand equity scale was invariant across Pakistan and Italy, researchers can test this scale both conceptually in the research and theoretically in the corporate environment.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{ishaq_3510,

title = {?A healthy outside starts from the inside?: A matter of sustainable consumption behavior in Italy and Pakistan},

author = {Muhammad Ishtiaq ISHAQ and Huma Sarwar and Roheel Ahmed},

url = {https://onlinelibrary.wiley.com/doi/10.1111/beer.12333},

year  = {2021},

date = {2021-09-01},

journal = {Business Ethics, the Environment and Responsibility},

volume = {30},

number = {S1},

pages = {61-86},

abstract = {The aim of this research is to determine people's motives when purchasing organic food and how these motives are moderated by price sensitivity and ethical concerns in a cross?cultural setting. A highly structured questionnaire was used to collect the data from 673 Italian and 594 Pakistani consumers, using the convenience sampling technique. Based on the etic research approach, the measurement invariance tests were performed, and data were analyzed using structural equation modeling. The results indicate that environmental concerns and health?consciousness are significant predictors of subjective norms and purchase attitudes among Italian consumers. Food safety concern proved the strongest predictor of purchase attitude and perceived behavioral control among Pakistani consumers. The results also confirm the moderating role of ethical concerns and price sensitivity in buying organic food in both ...},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{sheeraz_3508,

title = {The Research on Organizational Justice in Scopus Indexed Journals: A Bibliometric Analysis of Seven Decades},

author = {Muhammad Irfan Sheeraz and Ungku Norulkamar Ungku Ahmad and Muhammad Ishtiaq ISHAQ and Muhammad Sarfraz and UKhalil Md. Nor},

url = {https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2021.647845/full},

year  = {2021},

date = {2021-06-01},

journal = {Frontiers In Psychology},

volume = {12},

pages = {647845},

abstract = {The organizational justice terminology has had a long journey to become one of the significant contributors to organizational success. Recently, an intense global upsurge in the use of organizational justice terms in publications has forced us for this bibliometric analysis in order to look at the overall publications on organizational justice. The objective of the current research is to advance knowledge about organizational justice research trends using Scopus database and bibliometric analysis research. The analysis was performed to see the publication trends between the years 1941 and 2018; it used authors, journals, countries, academic discipline, research institutes/universities, and various keywords related to organizational justice as search words. After careful consideration and using multiple checkpoints for eliminating irrelevant studies, 5,650 research articles were analyzed. In the realm of organizational justice, procedural justice was the most frequently occurred among other dimensions. Moreover, variables such as organizational trust, job satisfaction, organizational commitment, citizenship behavior, ethics, and turnover are major concepts that occurred within organizational justice research. Some variables with infrequent occurrences, along with future recommendations and study limitations, are also discussed.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}