Saeedeh Rezaee Vessal

@article{rezaee_vessal_3215,

title = {Multisensory healing: transformative service encounters in nonpharmacological therapies for cancer patients' well-being},

author = {Saeedeh Rezaee Vessal and Mariem El Euch Maalej and Judith Partouche-Sebban and Alain Toledano},

url = {https://www.emerald.com/insight/content/doi/10.1108/jsm-12-2023-0478/full/html},

year  = {2024},

date = {2024-11-01},

journal = {Journal Of Services Marketing},

abstract = {Purpose

This study aims to explore the impact of nonpharmacological therapies on cancer patients' daily illness management and long-term well-being. It focuses on the design and effects of immersive multisensory workshops, including therapies such as yoga, music therapy and visual imagery. By examining individuals' experiences before, during and after the service experience, the study aims to provide comprehensive insights into the transformative effects of these immersive multisensorial experiences from the individuals' perspectives.



Design/methodology/approach

From November 2021 to March 2023, the authors conducted 13 interviews and 3 focus groups (10 participants in total) among cancer patients. Thematic analysis of recorded interviews and focus groups revealed recurring patterns, key themes and meaningful insights from participants' narratives.



Findings

The findings provide insights into individuals' journey of service experiences among cancer patients from a user perspective. By framing the results within the service encounters model, individuals' journey of this immersive multisensory experience is studied in three different periods: the pre-core, the core and the post-core service encounter. The pre-core service encounter includes activities such as information gathering to answer concerns and setting expectations, with the therapy. The core service encounter encompasses the immersive environmental experience, which includes multisensory integration and activity immersion, body-mind reconnection, as well as engaging interactive experiences with service providers, other patients and internal engagement. The post-core service encounter reflects the cognitive, psychological, behavioral and spiritual outcomes of the service.



Originality/value

This paper sheds light on the design of immersive multisensory workshops as nonpharmacological therapy. Adopting a user-focused approach using the service encounters framework helps clarify various aspects of this therapy and its effects on patients' reconnection with their bodies and well-being. This research offers valuable insights for designing effective multisensory therapeutic environments for chronic patients to improve the quality of health-care services.},

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}

@article{sokolova_3091,

title = {Using social media for health: How food influencers shape home-cooking intentions through vicarious experience},

author = {Karina Sokolova and Charles Perez and Saeedeh Rezaee Vessal},

url = {https://www.sciencedirect.com/science/article/pii/S0040162524002580?via%3Dihub},

year  = {2024},

date = {2024-07-01},

journal = {Technological Forecasting And Social Change},

volume = {204},

pages = {123462},

abstract = {Social media influencers have gained significant popularity particularly within marketing research. However, their impact extends beyond purchase decision making, as they also have the potential to influence attitudes and behaviors through the lifestyles they promote in their content. This study aims to explore the role of influencers in promoting healthier habits, with a specific focus on home-cooking. By investigating how influencers can generate vicarious experiences through recipe content, we aim to understand their impact on individuals' intentions to cook at home. Grounded in social influence theory, we build an original research model that we evaluate using self-reported data obtained from 213 French female social media users and the partial least squares approach. The findings of our study reveal that positive vicarious experiences are driven by the followers' parasocial relationship with influencers, a sense of social belonging, and the entertainment factor of the observed behavior. These experiences help shaping followers' intentions to imitate the influencer's behavior, such as cooking the recipes they propose. Additionally, we found that the attractiveness of the recipes, the followers' inclination towards novelty seeking, and their own cooking experience all contribute positively influencing this intention. Overall, our study sheds light on the ability of influencers to exert influence beyond purchase intentions. They possess the power to make a positive impact on their followers' behavior by providing an immersive vicarious experiences and encouraging a shift towards healthier habits, such as home-cooking.},

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}

@article{khelladi_2455,

title = {Why do people buy virtual clothes?},

author = {Insaf Khelladi and Catherine Lejealle and Saeedeh Rezaee Vessal and Sylvaine Castellano and Dominico Graziano},

url = {https://onlinelibrary.wiley.com/doi/10.1002/cb.2270},

year  = {2024},

date = {2024-05-01},

journal = {Journal Of Consumer Behaviour},

volume = {23},

number = {3},

pages = {1389-1405},

abstract = {Virtual clothes consumption is part of the digital virtual consumption practices of the global NFT phenomenon and the global digital fashion trend. While cutting-edge technologies shape customer experience and behavior, research examining how consumers desire, own, and experience these technologies in general, and virtual objects in particular, remains scarce. Adopting the uses and gratifications (U&Gs) theory and building on research related to brand roles and category, the present research aims to unveil the psychological determinants of purchasing NFTs-virtual clothes. A mixed-method, two-stage approach was adopted. First, a qualitative study and a pilot study aimed to capture and understand what motivates people to buy NFTs-virtual clothes and identify contextualized U&Gs. Second, two original confirmatory studies verified the U&Gs of purchasing virtual clothes and investigated how they differ based on brand category (luxury vs. non-luxury). The results show that enjoyment, social interactivity, and curiosity are the main predictors of NFTs-virtual clothes purchases. Consumers mainly seek hedonic, social, and technological gratifications as part of the digital fashion consumption trend. Brand managers must recognize virtual clothing gratifications for effective virtual world positioning. Products should encourage networking, community, and user interaction. Demographics and virtual experience should be considered to understand NFT-virtual clothes motivations.},

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@article{sokolova_2821,

title = {Home cooking in the digital age: When observing food influencers on social media triggers the imitation of their practices},

author = {Karina Sokolova and Saeedeh Rezaee Vessal and Charles Perez},

url = {https://onlinelibrary.wiley.com/doi/abs/10.1002/mar.21973},

year  = {2024},

date = {2024-05-01},

journal = {Psychology & Marketing},

volume = {41},

number = {5},

pages = {1152-1171},

abstract = {Social media influencers are effective in influencing the purchase intention of their audience. Aside from products, influencers also promote certain lifestyles and behaviors. Food influencers, for example, frequently feature home cooking, a healthier behavior compared to snacking or dining out. This study explored the potential of social media influencers in promoting such behavior. Driven by social cognitive theory, we explored whether self-efficacy, perceived benefits, and concerns (social, entertainment, health, and economic) relate to the intention of the audience to cook at home following the recipes an Instagram influencer provides. We conducted three separate studies (two surveys and one experiment) with a French population of social network platform users. Our results showed that the entertainment value of an observed behavior is the main driver for imitation on social media, along with self-efficacy, at least for women. Mixed results were obtained for social benefits. The perceived ease of the recipe, cooking experience, and explicit verbal encouragement were positively related to self-efficacy. Surprisingly, the effect of health and economic benefits or concerns and labeling was not confirmed.},

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@article{rezaee_vessal_2388,

title = {When cause familiarity leads to positive attitudes toward brands in a cause-brand alliance: a cross-cultural study during the COVID-19 pandemic},

author = {Saeedeh Rezaee Vessal and Judith Partouche and Insaf Khelladi and Sylvaine Castellano and Mehmet A. Orhan and Rossella Sorio},

url = {https://www.emerald.com/insight/content/doi/10.1108/IMR-12-2021-0385/full/html},

year  = {2023},

date = {2023-12-01},

journal = {International Marketing Review},

volume = {40},

number = {5},

pages = {1245-1262},

abstract = {Purpose - Building on construal level theory and applying the hypothetical distance dimension, this cross-cultural study (individualistic vs collectivistic culture) aims to explore the effects of cause familiarity on individuals' attitudes toward a brand and how cause-brand fit mediates this relationship. Furthermore, this study explores how perceived betrayal moderates the relationship between cause-brand fit and attitude toward a brand.



Design/methodology/approach - A quantitative research design was adopted. Data collection was performed through snowball sampling of French and Turkish participants (N = 455). The collected data were then analyzed using the PROCESS macro for SPSS.



Findings - The results reveal a significant effect of cause familiarity on attitude toward the brand, wherein one's attitude toward fit in a cause-brand alliance serves as a mediator in this relationship. The results also indicate that perceived betrayal moderates the relationship between cause-brand fit and attitude toward a brand. However, when it comes to facing a global pandemic, culture has no significant effect on consumers' perceptions and attitudes toward cause-brand alliances.



Originality/value - This research investigates the enhancement of attitudes toward a brand through an alliance with a familiar cause and explains this relationship via attitudes toward fit in such an alliance. Moreover, it provides novel insights into perceived betrayal as a variable that can lead to a more pronounced relationship between attitude toward fit and attitude toward a brand.},

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@article{anand_2478,

title = {The role of ethics in business-to-business marketing: An exploratory review and research agenda},

author = {Amitabh Anand and Melanie Bowen and April J. Spivack and Saeedeh Rezaee Vessal and Deva Rangarajan},

url = {https://www.sciencedirect.com/science/article/pii/S0019850123002031},

year  = {2023},

date = {2023-11-01},

journal = {Industrial Marketing Management},

volume = {115},

pages = {421-438},

abstract = {Despite the prominence of ethics in mainstream marketing literature, its position in business-to-business (B2B) marketing continues to be underrepresented. In this article, we conduct a systematic literature review to investigate the role of ethics in business-to-business (B2B) marketing. First, we evaluate how ethics-related topics have evolved in the B2B marketing literature, primarily focusing on how the different marketing journals have addressed this topic and also considering the geographical representation of ethics-based research. We achieve this by using established best practice review methodologies. Our review revealed that research on ethics in B2B marketing could be distilled into five broad themes: ethical leadership, ethical behavior, relational management ethics, responsible firm ethics, and ethical climate. Finally, we highlight research gaps and suggest opportunities for future research based on these critical themes.},

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@article{castellano_2303,

title = {Cause-related marketing in pandemic context?The effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation},

author = {Sylvaine Castellano and Insaf Khelladi and Rossella Sorio and Saeedeh Rezaee Vessal and Judith Partouche and Mehmet A. Orhan},

url = {https://onlinelibrary.wiley.com/doi/10.1111/beer.12538},

year  = {2023},

date = {2023-10-01},

journal = {Business Ethics, the Environment and Responsibility},

volume = {32},

number = {S3},

pages = {196-211},

abstract = {Even though the COVID-19 pandemic has represented an intense period of stress and anxiety for individuals, it has also been an opportunity for firms to engage in cause-related marketing initiatives as a means of providing support and helping them cope with this global pandemic. This study analyzes the influence of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation. This study also examines the mediating and moderating roles of trust and betrayal, respectively. Data were collected from 455 participants during the first wave of the pandemic, especially during the first lockdown. The results contribute to unveiling the economic and societal outcomes of cause-related marketing. The findings also enrich the antecedents of the legitimacy and reputation conferred by customers.},

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@article{anand_2283,

title = {The effect of job security, insecurity, and burnout on employee organizational commitment},

author = {Amitabh Anand and Audrey Dalmasso and Saeedeh Rezaee Vessal and James Rajasekar and Manoranjan Dhal},

url = {https://www.sciencedirect.com/science/article/pii/S0148296323002011},

year  = {2023},

date = {2023-07-01},

journal = {Journal Of Business Research},

volume = {162},

pages = {113843},

abstract = {The current research aims to understand the detrimental effects of job security (i.e., remaining in the same job),

insecurity (i.e., concerns about continuing in the existing job), and burnout on employee organizational

commitment. By investigating this context, the study also looks into how benevolent leadership may mitigate

these negative effects. Employing event system theory, we conceptualize job insecurity, job security, and burnout

effects as Covid-19-related events and how they may impact employee organizational commitment. Based to the

findings, despite the mediation effects of benevolent leadership, job insecurity, and job burnout negatively

impacted employee organizational commitment. Furthermore, job security was lowered by the mediating influence

of benevolent leadership. The study findings have important implications for managers and organizations

in dealing with future crises.},

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pubstate = {published},

tppubtype = {article}

}

@article{movarrei_2030,

title = {The effect of type of company doing home delivery during a pandemic on consumers' quality perceptions and behavior},

author = {Reza Movarrei and Sara Rezaee Vessal and Saeedeh Rezaee Vessal and Jaakko Aspara},

url = {https://www.emerald.com/insight/content/doi/10.1108/IJPDLM-08-2020-0272/full/html},

year  = {2022},

date = {2022-12-01},

journal = {International Journal Of Physical Distribution & Logistics Management},

volume = {52},

number = {11},

pages = {1-24},

abstract = {Abstract

Purpose

In the COVID-19 pandemic, consumers increasingly opt for, or are forced to, use home delivery services. The authors study retailers' decisions regarding ?delivery mode?, which is about outsourcing (vs. insourcing) the delivery service to a traditional delivery company or an unbranded carrier and its effects on consumers' perceived overall quality, perceived hygienic quality, and subsequently, willingness to stay with the firm beyond the pandemic.



Design/methodology/approach

A pre-test, an experiment and a post-test were conducted with participants from the UK (Total N = 380).



Findings

The results of this study show that (1) in a pandemic, perceived hygienic quality overshadows perceived service quality as a key determinant of consumers' choices, and (2) while consumers have a relatively negative view of the hygienic level of unbranded carriers, they do not differentiate between traditional delivery carriers and retailer-branded carriers. Thus, they are equally interested in using the services of the latter ones.



Originality/value

This study shows that during a health crisis, consumers change their hierarchy of motivations to reflect the new protection motivations. The authors usher perceived hygienic quality as a variable that should be seriously considered as both a tactical and a strategic variable affecting the attractiveness of alternative home delivery methods and consumers' intentions to continue using them after the pandemic.},

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pubstate = {published},

tppubtype = {article}

}

@article{rezaee_vessal_2032,

title = {The Effect of Mortality Salience on Status Consumption among Elderly Individuals: The Moderating Role of Chronological Age and Subjective Age},

author = {Saeedeh Rezaee Vessal and Judith Partouche},

url = {https://www.emerald.com/insight/content/doi/10.1108/JOCM-12-2019-0392/full/html?skipTracking=true},

year  = {2022},

date = {2022-12-01},

journal = {Journal Of Organizational Change Management},

volume = {35},

number = {1},

pages = {209-223},

abstract = {Abstract

Purpose

Over the past two decades, a large body of research has examined the effect of the awareness of the inevitability of death on consumption behaviours. However, the literature has shed little light on the effect of mortality salience (MS) on elderly individuals. The present research specifically aims to challenge the effect of MS on status consumption among elderly individuals.



Design/methodology/approach

Two experiments were conducted among individuals over 50. The experiments manipulated MS to test its effect on status consumption.



Findings

The results demonstrate that MS positively influences the preference for status products among elderly individuals (experiment 1) and that this effect is less pronounced as elderly individuals age (experiment 2). Subjective age bias, defined as the potential gap between chronological age and subjective age, negatively moderates this effect (experiment 2).



Practical implications

Luxury marketers need to pay attention to generational cohorts rather than other demographic variables in the segmentation of their market. Moreover, subjective age may be a better segmentation variable for marketers than objective variables such as chronological age.



Originality/value

This research provides insights that support a better understanding of status consumption among elderly individuals and the role of subjective ageing in this process.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{rezaee_vessal_2097,

title = {Reliving a traumatic experience through emotional creativity: the bright side of cancer during the COVID-19 pandemic},

author = {Saeedeh Rezaee Vessal and Judith Partouche and Francesco Schiavone},

url = {https://www.emerald.com/insight/content/doi/10.1108/JOCM-11-2021-0348/full/html},

year  = {2022},

date = {2022-12-01},

journal = {Journal Of Organizational Change Management},

volume = {35},

number = {7},

pages = {2021-0348},

abstract = {Abstract

Purpose

The COVID-19 outbreak has undoubtedly affected overall mental health. Thus, researching resilience is important, as it has been previously discussed as a means to protect people from mental health problems. This study aims to clarify whether survivors of a traumatic event (i.e. cancer survivors) are more resilient to living through another traumatic experience, such as COVID-19, compared to those who have never had such an experience. The study also examines the role of emotional creativity in this process.



Design/methodology/approach

A quantitative research design was adopted. The data collection was performed through a survey (N = 338), which was conducted among two separate groups of participants. The first group (N = 152) included the survivors of a traumatic event (i.e. cancer survivors), and the second group (N = 186) included those who did not have such an experience.



Findings

The results demonstrate that living through a traumatic experience results in a higher level of resilience during another traumatic experience (i.e. COVID-19), which is the result of higher post-traumatic growth. Moreover, emotional creativity is discussed as an explanatory variable that explains a significantly higher level of post-traumatic growth among survivors of a traumatic event.



Originality/value

This research offers a better understanding of the effect of living through a traumatic event on post-traumatic growth and resilience in living through another traumatic experience. Moreover, post-traumatic growth is explained through emotional creativity improvement, which happens after experiencing a traumatic life event.},

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@article{partouche_2033,

title = {When co-creation pays off: the effect of co-creation on well-being, work performance, and team resilience},

author = {Judith Partouche and Saeedeh Rezaee Vessal and Fabien Bernhard},

url = {https://www.emerald.com/insight/content/doi/10.1108/JBIM-07-2020-0337/full/html},

year  = {2022},

date = {2022-06-01},

journal = {Journal Of Business & Industrial Marketing},

volume = {37},

number = {8},

pages = {1640-1649},

abstract = {Purpose

This study aims to explore the effect of value co-creation among health-care professionals and in a business-to-business (B2B) context on the involved individuals and the organization. More precisely, the effect of co-creation behaviors on the well-being of individuals, their work performance and team resilience are investigated.



Design/methodology/approach

A quantitative research design was adopted. The data collection was performed through a mail survey of a sample of 96 professionals at a cancer health-care institution in France in which several medical and paramedical providers work together to maximize service options. Linear regressions were conducted using SPSS to analyze the data.



Findings

The results highlight the positive outcomes of an active co-creation process on individual well-being, work performance and team resilience and emphasize its limits.



Originality/value

The originality of this study lies in studying co-creation in the context of the health-care service sector, among health-care professionals and from a B2B perspective. Adopting an inter-organizational frame, this study clarifies the positive and negative effects of co-creation from both personal and organizational aspects.},

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pubstate = {published},

tppubtype = {article}

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@article{rezaee_vessal_1939,

title = {We link, you link: Social alliances and community engagement among vulnerable consumers in oncology},

author = {Saeedeh Rezaee Vessal and Judith Partouche and Francesco Schiavone and Karine Raïes},

url = {https://www.sciencedirect.com/science/article/pii/S0148296322000716?via%3Dihub},

year  = {2022},

date = {2022-04-01},

journal = {Journal Of Business Research},

volume = {34},

pages = {36-45},

abstract = {Social alliances are an established subject in marketing theory, and consumers are some of the most common stakeholders benefiting from collaborations. Recent marketing research has explored how engagement is promoted by vulnerable consumers, but it has not focused on the role of engagement as a consequence of a social alliance. This study aims to understand the expected outcomes of social alliances on vulnerable users. A qualitative research design was adopted to understand the inter-organizational alliance between a private clinic providing oncological care and a nonprofit healthcare center, both located in Paris (France). This dyadic alliance has enabled community engagement among cancer patients, which could be a crucial adaptive strategy to face difficulties related to cancer. The results of this study show that social alliances in oncology (1) facilitate the creation of social capital, (2) encourage the empowerment of patients, and (3) offer opportunities to enhance patients' self-image.},

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pubstate = {published},

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@article{anand_2031,

title = {Show me your mobile and I will tell you who you are: Forecasting consumer compassion and altruism behaviour through smartphone type and usage},

author = {Amitabh Anand and Saeedeh Rezaee Vessal and Kishore Rathi and Nisreen Ameen},

url = {https://www.sciencedirect.com/science/article/pii/S096969892100223X},

year  = {2021},

date = {2021-11-01},

journal = {Journal Of Retailing And Consumer Services},

volume = {63},

pages = {102657},

abstract = {Abstract

Smartphones, as an integral part of human life, can now assist researchers in forecasting human behaviour patterns. Recently, the spread of COVID-19 increased people's reliance on their smartphones, and the resulting lockdown revealed them engaging in a variety of pro-social or virtue-based behaviours. Using the extended self-theory, previous research examined the effects of objects on the human mind and cognitive behaviour in order to identify behavioural segments in smartphone markets. Subsequently, scholars examined smartphone-based (iPhone vs. Android) virtue traits such as honesty and humility. However, other virtues such as compassion and altruism have received little attention in this regard. Thus, this study aims to bridge this gap by analysing the predictability of consumers' compassion and altruism in relation to their smartphone type (iPhone vs Android) and usage. A total of 509 completed questionnaires were received from participants in the United States, Europe, and Asia. According to the findings, iPhone users are more compassionate and altruistic than Android users. This study offers implications for marketers, retailers, and brands in developing strategies based on smartphone user behaviour.},

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tppubtype = {article}

}

@article{rezaee_vessal_1367,

title = {Overcoming stressful life events at do-it-yourself (DIY) laboratories. A new trailblazing career for disadvantaged entrepreneurs},

author = {Saeedeh Rezaee Vessal and Judith Partouche and Veronica Scuotto and Adnane Maalaoui},

url = {https://www.sciencedirect.com/science/article/pii/S0040162520313329},

year  = {2021},

date = {2021-03-01},

journal = {Technological Forecasting And Social Change},

volume = {164},

pages = {120506},

abstract = {Do it yourself (DIY) laboratories are the new experimental open source spaces where nascent entrepreneurs (or DIYers) get together to develop entrepreneurial ideas. Although these labs were originally established by scientists and biologists, they now include civil society, creating a mix and match between experts and non-experts. This group also includes another category of nascent entrepreneurs known as disadvantaged DIYers (DDIYers) who are making the most of these spaces. DDIYers encompass a different range of people such as immigrants, women, and the disabled. The latter calls for a new wave of research focused on DDIYers who are affected by chronic disease; these people motivated the present study that examined a sample of 27 DDIYers who created their own business after being diagnosed with cancer. The following will investigate their motivations. It will be seen that DDIYers are driven by external motivations oriented towards the desire to fulfill unmet needs; existential motivations oriented towards finding meaning in and control over one's life; as well as the aim of having an ideal profession and sharing a common project. With this in mind, policymakers and research institutions are encouraged to facilitate the establishment of DIY labs and the sharing of resources and knowledge.},

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@article{kumar_singh_2034,

title = {Knowledge-based HRM practices and innovation performance: Role of social capital and knowledge sharing},

author = {Sanjay Kumar Singh and Alice Mazzucchelli and Saeedeh Rezaee Vessal and Adriano Solidoro},

url = {https://www.sciencedirect.com/science/article/pii/S1075425321000107},

year  = {2021},

date = {2021-03-01},

journal = {Journal Of International Management},

volume = {27},

number = {1},

pages = {100830},

abstract = {Drawing upon resource-based theory (RBT) and social capital theory (SCT), this study examines how do multinational enterprises (MNEs) in the emerging markets (EMs) utilize strategic resources to drive innovation performance. We used a survey questionnaire to collect data from 352 supervisor-subordinate dyadic samples in the MNEs in the EMs. The data collected was analyzed using structural equation modeling (SEM) to examine the study's hypotheses. We found that knowledge-based HRM practices directly and indirectly through social capital influence knowledge sharing behaviors in the MNEs. Furthermore, the study's findings suggest that knowledge sharing mediates the influence of social capital on innovation performance. Moreover, this study empirically suggests how knowledge-based HRM practices through the mediating role of social capital and knowledge sharing on innovation performance. This study's essential contribution is to extend and enrich the RBT, SCT, HRM, knowledge, and innovation literature in the field.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{partouche_1759,

title = {How death anxiety influences coping strategies during the COVID-19 pandemic: investigating the role of spirituality, national identity, lockdown and trust},

author = {Judith Partouche and Saeedeh Rezaee Vessal and Rossella Sorio and Sylvaine Castellano and Insaf Khelladi and Mehmet A. Orhan},

url = {https://www.tandfonline.com/doi/full/10.1080/0267257X.2021.2012232},

year  = {2021},

date = {2021-01-01},

journal = {Journal Of Marketing Management},

volume = {37},

number = {17-18},

pages = {1815-1839},

abstract = {The COVID-19 pandemic has created a highly stressful environment in which reminders of death are constant. This context of permanent mortality salience is likely to arouse death anxiety in individuals around the world that they must manage. This study investigates the effects of death anxiety on the adoption of different coping strategies during the COVID-19 pandemic in five different countries (N = 721, mean age = 32.83). The results show that higher levels of death anxiety mainly lead to the adoption of avoidance coping strategies and that spirituality and national identity moderate this effect, whereas lockdown does not. Moreover, trust in institutions is a mediator in the relationship between death anxiety and avoidance strategies.},

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tppubtype = {article}

}

@article{partouche_1315,

title = {Effects of cause-related marketing campaigns on consumer purchase behavior among French millennials: A regulatory focus approach},

author = {Judith Partouche and Saeedeh Rezaee Vessal and Insaf Khelladi and Sylvaine Castellano and Georgia Sakka},

url = {https://www.emerald.com/insight/content/doi/10.1108/IMR-12-2018-0348/full/html},

year  = {2020},

date = {2020-02-01},

journal = {International Marketing Review},

volume = {37},

number = {5},

pages = {923-943},

abstract = {The purpose of this paper is to investigate the effects of cause-related marketing (CRM) campaigns on consumer purchase behavior among French millennials contrasted with their international counterparts. Based on the regulatory-focus theory, the influence of the types of arguments and products is tested on French millennials' attitudes, intentions and behaviors in the context of CRM campaigns.},

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}